Polo Red

L’Oréal TRAM and Dufry engage Americas’ passengers with Polo Red Panamerican racing challenge

  L’Oréal’s Travel Retail subsidiary in the Americas (TRAM), in partnership with Dufry Group, embarked on a month-long, ground-breaking animation for its best- selling Polo Red franchise in September. The Ralph Lauren experience animation was TRAM’s first digital pan-American competition using Facebook targeted to airport passengers. Since its launch in 2013, Polo Red has been […]

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