Puig’s omnichannel launch for 212 Heroes strengthens Carolina Herrera’s TR leadership position in the Americas

Puig Travel Retail Americas has launched an extensive omnichannel campaign covering the entire passenger journey throughout the Americas to mark the launch of Carolina Herrera’s new masculine fragrance 212 Heroes. The ambitious campaign–  across 19 countries and 74 airport doors — is running at major South and North American airports, including São Paulo-Guarulhos, Buenos Aires-Ezeiza, […]

Puig integrates Jean Paul Gaultier fragrances into its brand portfolio

Barcelona-based fashion and fragrance house Puig started 2016 by integrating the award-winning ,Jean Paul Gaultier fragrances into its portfolio of owned brands. Puig has been working closely with the Jean Paul Gaultier brand for the past four years, since becoming a majority shareholder of the fashion house in 2011. The integration follows upon the termination […]