Diageo sells brands to Sazerac

 Diageo is selling 19 of its non-premium brands to Sazerac in a deal worth a reported US$550 million. The net proceeds of approximately £340 million, after tax and transaction costs, will be returned to shareholders through a share repurchase. The brands included in the transaction are Seagram’s VO, Seagram’s 83, Sea-gram’s Five Star, Myers’s, Parrot […]

Edrington WEBB TRA adds Sazerac spirits to its portfolio

Miami-based Edrington WEBB Travel Retail Americas (EWTRA) continues to expand, and has now added additional select brands from The Sazerac Company to its distribution and marketing portfolio in the Duty Free and Cruise Line sectors in the Americas. Beginning October 1, 2016, EWTRA will directly manage key global brands in the Sazerac portfolio including Buffalo Trace […]

Pernod Ricard sells Paddy Irish Whiskey to Sazerac

Pernod Ricard and Irish Distillers are selling Paddy Irish Whiskey to Sazerac, it was announced last month. The value of the transaction was not disclosed. Paddy Irish Whiskey is the 4th largest Irish whiskey brand in the world, selling 200,000 9-liter cases in 28 countries worldwide annually. Irish Distillers will continue to produce Paddy Irish […]

Van Gogh Imports becomes 375 Park Avenue Spirits

Van Gogh Imports is set to become a fully integrated sales company within Sazerac Co. as of March 15., and has changed its name to 375 Park Avenue Spirits. Van Gogh Imports, marketer of the Van Gogh Vodka, Tap Whisky, Molinari Liqueurs, Limoncello di Capri, VOV, Ron Abuelo, Jumbie, and Spicebox brands, has worked closely […]

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