Shiseido

The Future of Beauty: Shiseido Travel Retail bolstered by Group’s new Global Innovation Centre

Shiseido Group opened its new research hub – the Shiseido Global Innovation Centre – in April, in the Minato Mirai 21 area in Yokohama, Japan. GIC, (also referred to as ‘S/PARK’) is expected to further strengthen Shiseido Travel Retail’s pioneering skincare and cosmetic innovations. With the centre’s expert researchers and state-of-the art facilities and equipment, […]

Second Shiseido activation in Hawaii with DFS

Interactive installation created by Bloommiami   Shiseido Travel Retail Americas has opened its second interactive activation for the Shiseido brand in the U.S., with an installation in Honolulu, Hawaii that was created by Bloommiami. The new installation is located inside the luxury T Galleria by DFS, Hawaii. The retail focused design and production agency, which also created […]

Shiseido launches first U.S. airport retail activation, LAX/TBIT showcase created by Bloom Miami

The interactive installation debuted new lipstick formula, Rouge Rouge Shiseido has installed its first U.S. airport activation, a state-of-the-art showcase featuring Shiseido’s newest lipstick formula, Rouge Rouge, at the Los Angeles International Airport’s Tom Bradley International Terminal (TBIT). The activation – which centers around the color red – was created and installed by retail focused […]

Shiseido Group creates unified travel retail division

Shiseido Group has announced that it is joining its Shiseido and Beauté Prestige International (BPI) cosmetics and fragrance businesses into one dedicated travel retail division. The new Shiseido Travel Retail division, based in Singapore, is effective from May 1, 2016 and will create a streamlined organization with balanced strengths across all three axes of beauty: […]

Shiseido launches first NARS TR exclusive collection

Shiseido used TFWA Cannes to launch NARSissit #Jetsetter, the first ever NARS Travel Retail exclusive collection. Travel Retail is a relatively new channel for NARS but the range of wearable, high-quality makeup enjoys a huge and loyal fan base in domestic markets and is advancing rapidly in the travel retail channel, says the company. “NARS […]

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