Simon Roffe

Penderyn Whisky grows travel retail business through appeal to single malt consumers

Penderyn Whisky has made significant progress in global travel retail since the pandemic ended as more consumers demand something different and more retailers find space on-shelf for a non-Scotch whisky, Simon Roffe, Director Of Business Development at The Welsh Whisky Company Limited, tells TMI. “It has been a challenging time for a small brand with limited […]