Spirits

Brown-Forman and MONARQ Group enter into Caribbean distribution partnership

Brown-Forman and MONARQ Group have entered into a regional distribution partnership in which MONARQ will represent the Brown-Forman portfolio in 16 Caribbean markets, effective July 1. “We are enthused to welcome MONARQ to the Brown-Forman family and look forward to working closely together to continue to grow our brands in these important Caribbean markets. Given the importance of the territory we took time […]

Bacardi creates “Hacienda Patrón” with signature Tasting Bar at Cancun airport

“Largest brand activation undertaken since Patrón Tequila joined the Bacardi portfolio in 2018” Bacardi Global Travel Retail has launched a Patrón Tequila tasting bar at Cancun International Airport designed to create a “home away from home” experience reminiscent of Hacienda Patrón in Jalisco, Mexico. The signature bar is the center-piece of a 5-year collaboration between […]

Pillitteri Estates Winery, official wine supplier for the Canadian Olympic Committee, releases “Team Canada” Wine

Pillitteri Estates Winery, which entered into a partnership with the Canadian Olympic Team and the Canadian Olympic Committee to produce a special branded Pillitteri wine for Team Canada and the “be Olympic” movement, held a special ceremony last month for the release of the “Team Canada” wine. Pillitteri and the Canadian Olympic Committee worked closely […]

Pernod Ricard’s The Gin Hub strengthens its Super-Premium+ Gin portfolio with MALFY Italian gins

The Gin Hub, Pernod Ricard’s stand-alone brand company that focuses on the global development of its portfolio of International Premium Gin brands, is expanding its Super-Premium+ range with the addition of MALFY. The acquisition of MALFY by The Gin Hub was confirmed on June 20, 2019 by the Pernod Ricard Group. Currently available in more than 30 markets worldwide, […]

MONARQ Group obtains Carbon Neutral Footprint

Spirits distribution company MONARQ Group announces that it has obtained its Carbon Neutral Footprint, “a first step in our contribution to reduce climate change,” it says. By doing this, the carbon emission that MONARQ produces will be compensated and invested in emission reduction projects which combine energy, environment and developmental solutions into sustainable business opportunities in developing countries. […]

Bacardi’s new GTR exclusive 16YO boosts premiumization strategy

Bacardi Global Travel Retail has announced the launch of the GTR exclusive Bacardi Gran Reserva Especial (16YO). Bacardi Gran Reserva Especial (16YO) is described as a rare, limited edition, premium sipping rum, crafted from hand-selected exceptional barrels of aged rum, and is designed to help Bacardi lead the category growth opportunity in premium rum in GTR. Bacardi Gran Reserva Especial […]

Pernod Ricard targets Millennials with Absolut Grapefruit

 Pernod Ricard Global Travel Retail (PRGTR) has added Absolut Grape-fruit to its Absolut Citrus Flavors range.  Available now in global travel retail for a RRP $20, the flavored vodka has no sugar added and follows on the success of Absolut Lime. Pernod Ricard says Absolut Grapefruit was designed for today’s Millennials who the company says […]

Beam Suntory restructures its International and TR divisions

Beam Suntory Inc. has simplified its International region structure and promoted leaders in key business units and markets. Effective April 1st, the International region was realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now […]

Crystal Head brings sense of place to Montreal

Canadian brand Crystal Head Vodka has installed its first permanent personalized wall display at Aer Rianta International North America’s international departures store at Montreal Trudeau International Airport.  The custom-built unit was launched in December 2018, says Pauline Bonhomme, Buyer at ARI Montreal Airport.  “The objective is to enhance and amplify the brand image, introduce newness […]

Atom Brands launches Darkness 8 YO Triple Cask

Craft spirits producer and distributor Atom Brands is launching Darkness 8 Year Old Triple Cask Travellers Edition exclusively in global travel retail. Available to try for the first time at the Asia Pacific show in Singapore last week, the triple sherry cask single malt Scotch whisky is designed to offer a craft alternative for the […]

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