Spirits

Tito’s partners with world’s #1 bartender school

Tito’s Handmade Vodka is now the exclusive vodka partner of European Bartender School, the world’s leading bartender school. The Tito’s collaboration spans all European Bartender School locations globally and the entire training program. The school will educate students on Tito’s through the course compendium in daily classes and also hands-on cocktail making. Tito’s Marketing Coordinator International, Kayla […]

IWSR reveals Top 100 largest spirits brands

While giant domestic Asian brands make up the lion’s share of the top 10 most sold spirits brands globally, the international bestsellers are not far behind, according to the IWSR Real 100, which ranks the world’s largest spirits brands by volume. Johnnie Walker Scotch whisky grew by 2% last year, but fell one place to 12th, […]

George Sternberg to retire

  Waldemar Behn has announced that George Sternberg, its U.S. broker for almost a decade, has decided to retire. “We thank George and Katrin for their invaluable support and friendship and wish them all the best for the future,” says Torben V. Vedel Andersen, Global Sales Director. George’s extensive career included long stints at Seagram, […]

Intrepid Spirits debut three fun spirits brands with storied pasts

Ireland’s Intrepid Spirits has the perfect brands to round out the spirits sections of duty free stores throughout the Americas, says Jeremy Toettcher, Intrepid’s Regional Director Latin America. Intrepid’s premium to ultra-premium spirits portfolio consists of three unique and authentic brands: Cocalero, a South American herbal spirit that is one of the fastest-growing spirit brands […]

Diageo GTR opens luxury spirits shop at DFW with DFASS

Diageo Global Travel opened a new luxury store in partnership with DFASS Group and its partners CBI Retail Venture (CBIRV), MDT Strategic Ventures and Charles Bush Consulting in Dallas Fort Worth International Airport earlier this month.   The 400 sq.ft store is the first Diageo retail space to open in Dallas Fort Worth Airport and is designed […]

Bacardi to acquire Patrón Tequila for $5.1 billion

Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]

Tito’s Handmade Vodka celebrates Chinese Year of the Dog

Tito’s Handmade Vodka, which is known as “the vodka for dog people,” welcomes the Chinese New Year with a seasonal promotional gift bag that echoes the brand’s special relationship with man’s best friend. In honor of the upcoming Year of the Dog, the original craft vodka from Austin, Texas, has released a special gift pack decorated […]

Rock N Roll Tequila sails with Carnival

Rock N Roll Tequila, the triple distilled platinum tequila packaged in a glass guitar bottle, has taken to the seas with Carnival Cruiselines. Two variants of the tequila, Rock N Roll Mango Tequila and Rock N Roll Platinum Tequila, have been available onboard in the duty free shops since mid-November on six Carnival ships: Sunshine, […]

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