Starboard

Lisa Bauer named President and CEO of Starboard

Starboard Cruise Services has named travel and cruise industry veteran Lisa Bauer as President and Chief Executive Officer, effective June 18. She will be based out of Starboard’s Miami headquarters and report to Toni Belloni, Group Managing Director of LVMH Moët Hennessy Louis Vuitton, who is based in the LVMH Paris head-quarters. Bauer will oversee […]

Starboard Cruise Services appoints Brenda Yester Baty as Chief Commercial Officer

Starboard Cruise Services has appointed Brenda Yester Baty to the new role of Chief Commercial Officer (CCO). In this newly created position, Baty will guide the company’s discipline for integration of business insights, shopper and market intelligence into operational execution and program development to further enhance Starboard’s delivery of exceptional guest experiences, says the company. Baty […]

Starboard Cruise Services invites guests to “Shop Royally” on Symphony of the Seas, the world’s largest cruise ship

Royal Caribbean’s Symphony of the Seas, the world’s largest cruise ship which made her North American debut for Caribbean sailings out of RCL’s new PortMiami Cruise Terminal on November 17, features game-changing duty free shops designed by Starboard Cruise Services. Symphony of the Seas says it is redefining cruise travel with revolutionary new adventures for […]

Starboard reveals next level retail program onboard Carnival Horizon

The three-story tall, fuchsia pink, digitally-decorated funnel with flashing Victoria’s Secret logos that greeted passengers embarking on the new Carnival Horizon cruise ship at New York City’s Pier 88 last week was the first indication of the key role that retail is playing on Carnival’s newest addition to its fleet. Carnival, working together with Starboard Cruise Services, […]

Starboard Cruise Services unveils the new Retail Reality at SeaTrade Cruise Global 2018

Global cruise retailer Starboard Cruise Services will commemorate its 60-year legacy with a number of innovative new retail concepts on four new cruise ships in 2018. Under the leadership of President and CEO Beth Neumann, Starboard continues to bring new retail design, unique entertainment experiences, and exceptional guest hospitality to the cruise industry. “Shopping must […]

Starboard sets sail in fresh new direction

Starboard Cruise Services has brought in an omni-platform merchandising guru to help make the onboard retail offers of its client cruise ships as memorable and relevant as possible. Patrick Gates explains how to TMI’s Lois Pasternak. Patrick Gates, who joined Starboard Cruise Services as SVP, Chief Merchandising Officer this past October to lead the strategic […]

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