Luxottica Group and Scuderia Ferrari Watches, designed, manufactured and distributed worldwide by Movado Group, Inc., have partnered with Aer Rianta International to host a traffic-stopping motor sport-themed cross-category promotion at Montréal Pierre Elliott Trudeau International Airport. Through this collaboration, a first for all three parties, The Loop Duty Free store hosted a retailtainment activation coinciding […]
Sunglasses
Ray-Ban wins with Scuderia Ferrari collection Formula 1 Tour in airports
Luxottica Group is hailing the success of a series of airport activations promoting the Ray-Ban Scuderia Ferrari sunglasses collection, implemented in a global road-show to mirror the 2018 Formula 1 schedule. After kicking off in Europe with high-profile animations at London’s Luton and Gatwick airports, Milan Linate and Vienna International airports, for the British, Italian […]
Luxottica and Duty Free Americas develop standalone sunglasses boutique concept at Punta Cana International Airport
Eyewear leader Luxottica Group and Duty Free Americas have partnered to develop a new stand-alone Sunglasses boutique at Punta Cana International Airport’s Terminal A, Dominican Republic. This cutting-edge store – which was custom-designed for the location – is the first stand-alone space for the sunglasses category operated by DFA. Built on sunglasses category management principles, the boutique […]
Kering to launch first Cartier eyewear collections in January
Kering Eyewear and Maison Cartier have revealed details of the Cartier Eyewear Spring Summer 2018 collection, which marks the official beginning of their new agreement. The collections were presented during Silmo in Paris (October 6-9, 2017). Effective January 1, 2018, the partnership will see leading luxury groups Kering and Richement bringing their operations together to […]
Luxottica unveils personalized Ray-Ban and Oakley space at Bogota El Dorado Airport
Luxottica Group and Motta Internacional S.A. have unveiled striking new personalized merchandising units for sunglasses brands Ray-Ban and Oakley in the Attenza Duty Free store in the departures area at Bogota’s El Dorado International Airport. The personalized merchandising units, which include a Ray-Ban shop-in-shop and Oakley backwall, form part of the newly refurbished 182 sqm […]
Sunglasses Awards 2017 opens for entries with new digital category
The seventh edition of the Sunglasses Awards is now open for entries by retailers and airport authorities. The winners of the awards are announced the Sunglasses Workshop and Awards at the TFWA World Exhibition in Cannes each year. The event is co-sponsored and hosted by sunglasses suppliers De Rigo, Essilor, Kering Eyewear, Luxottica, Marchon, Marcolin […]
Eyewear giants Luxottica and Essilor to merge
Two of the largest eyewear companies in the world have announced that they are merging, which will create a “global integrated player” of major proportions. Italy-based Luxottica and France’s Essilor announced the deal—worth approximately $16 billion according to published reports — on Monday. Essilor International today reported that it had reached a share exchange with […]
Safilo signs new license with Moschino & Love Moschino, renews agreement with Max Mara through 2023
Italian eyewear company Safilo Group has signed a new licensing agreement to produce optical and sunglasses for Moschino and Love Moschino. The 8-year license runs from Jan. 2018 until Dec. 31, 2025, with an option for another eight years. The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department […]
Safilo to launch Swatch branded eyewear this spring
Eyewear creator Safilo and Swatch Ltd have signed a five-year agreement to create a colorful, playful lifestyle collection of Swatch branded sunglasses. The Swatch eyewear–called Swatch The Eyes –will be launched in spring 2016 and will be sold through Safilo’s U.S. retail chain, Solstice, as well as select North American eyewear retailers and distributors around […]
Maui Jim sunglasses get top vote by optical professionals for 2nd year
For the second consecutive year, Maui Jim was selected by opticians, optometrists and ophthalmologists as the Best Sunglass Company in the Vision Monday and 20/20 magazines’ 7th Annual EyeVote Reader’s Choice Awards. Maui Jim took the top spot in two categories in 2015: Best Sunglass Company and Best Sport Sunglass Brand (Women). Maui Jim says […]
Marco Lares joins Aspex to launch BMW Eyewear in travel retail
Eyewear specialist Marco Lares, formerly with Marcolin, has been named Director of Sales for the French-Canadian Aspex Group, responsible for launching the BMW Sunglass collection (among others manufactured by Aspex), to Latin America and the Travel Retail/Duty Free industry. The BMW Sunglass custom-made designs are assembled from the highest quality materials such as titanium, stainless […]
One on One with Henri Blomqvist: Safilo focuses its brand-led and design-inspired philosophy on Travel Retail
Safilo Group is continuing to build its Global Travel Retail business, following the establishment of a new dedicated division to handle the channel on a world-wide basis in 2014. The appointment of Marc Schulte in May to head up the division was another step to strengthen the division and meet the company’s goals to secure […]
Safilo holds immersive HPP event for Carrera eyewear in MIA
Safilo launched a first of its kind HPP activation for Carrera sunglasses at Miami International Airport in July. The high visibility “Out There” campaign is designed to reach the one million travelers passing through MIA in the month of July, and consists of an integrated campaign using media banners in MIA’s North and South […]
Maui Jim see bright future in Travel Retail
Premium sunglasses supplier Maui Jim is going from strength to strength in travel retail, with double digit growth in the year to April 2015 and plans for further expansion in the coming months. The dynamic sunglasses brand has recently mounted high profile promotions in various airports, including Istanbul Atatürk, Cancun, and London Gatwick. The results […]
