Austrian crystal house Swarovski has unveiled a bold new vision for the company that it says celebrates crystal in all its forms. Marking its 125th anniversary, the rebrand includes a striking, restyled swan logo, with the iconic image now poised to take flight, and vibrant new store concepts across the globe, transforming the way Swarovski […]
Swarovski
Sparks of Love inspire Swarovski’s SS20 Valentine’s Day Collection
Swarovski’s innovative Valentine’s Day Collection reimagines traditional symbols of love into of-the-moment designs. The iconic and eternal motifs of the infinity symbol and the shimmering heart are given a contemporary twist in a campaign that celebrates the #InfiniteSpark in a message inspired by the “sparks of energy that ignite a journey of infinite love.” Swarovski’s […]
Enhancing the sparkle in Swarovski’s travel retail business
Austrian crystal house Swarovski has reconfirmed that travel retail is a strategic priority for the company and has spent the last year reorganizing and strengthening its TR team across the globe, reports Claudia Heskier Schioenning, VP Travel Retail & Global Accounts, who assumed full operative and executive responsibility for the travel retail channel in June […]
