The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Tito’s
Tito’s, now #1 spirit in the U.S., restructures to leverage domestic popularity overseas
Tito’s Handmade Vodka is surging in popularity around the world, John McDonnell, Tito’s Managing Director, International, tells TMI. In the U.S. Tito’s sales volume increased by more than 20% in 2019 (IWSR) as Smirnoff vodka dropped down as the top-selling distilled spirit in America for the first time in more than a decade. Tito’s reorganization […]
Tito’s reaches the tipping point in its international expansion
Tito’s Handmade Vodka expects 2019 to be Tito’s breakout year, Managing Director International John McDonnell tells TMI. “I have high expectations, both in duty free and domestically outside the United States. I feel like this fifth year of Tito’s global expansion is the tipping point, as we are starting to see traction in some of […]
Tito’s Handmade Vodka celebrates Chinese Year of the Dog
Tito’s Handmade Vodka, which is known as “the vodka for dog people,” welcomes the Chinese New Year with a seasonal promotional gift bag that echoes the brand’s special relationship with man’s best friend. In honor of the upcoming Year of the Dog, the original craft vodka from Austin, Texas, has released a special gift pack decorated […]
Tito’s Handmade Vodka celebrates the Year of the Rooster
Hot-selling American brand,Tito’s Handmade Vodka, the original craft vodka from Austin, Texas, heralded the Chinese New Year with a seasonal promotional gift bag in selected stores across Asia. The special rooster bottle bag, clad in red and gold, symbolizes good fortune and happiness and is available to shoppers in King Power at Bangkok International Airport, […]
