Global luxury tea brand Tea Forté will be escalating its efforts in the travel retail channel to the next level, with new management and a worldwide agency to represent the brand.
David Ferreira (previously Head of Global Travel Retail with Cross) has joined Tea Forté as Vice President of Retail. In his new role, Ferreira is responsible for travel retail, wholesale and distributors. He will be assisted in the channel by Kendra Silvestri, Global Travel Retail director, who has been with Tea Forté more than 10 years and has been active in the brand’s Travel Retail business since its inception. Ferreira will bring his retail expertise with multiple channels to support Tea Forté’s retail growth, says the company. He reports to CEO Michael Gebrael, a well-known travel retail executive.
The company has also appointed Miami-based agency ACTIUM as Tea Forté’s exclusive representative for Travel Retail World Wide and Latin America and Caribbean domestic markets, effective as of February 10, 2017.
The US company, with offices in Miami, Mexico, Panama, Chile and France, is a leader in the retail and distribution of luxury brands in Latin American & Caribbean domestic and Travel Retail channels, where it operates through airports, airlines, cruises and border stores, as well as North America Travel Retail.
Ferreira tells TMI that the relationship with ACTIUM will bring more added value to Tea Forté’s business relationship with its customers and clients around the world and accordingly allow its business to go to the next level.
Actium represents some of the world’s top ranking brands and operates three independent business units, one of which covers premium wines & spirits; and another handling perfumes, cosmetics and accessories. ACTIUM also operates retail for high end fashion, accessories, watches & jewel brands, and in partnership with Panama-based Saint Honoré, operates stores for Hermès in Panama and Chile, GUCCI in Panama and Chile, Cartier in St Barth and St Marten and M Kors in Chile.
Tea Forté is known for the variety and quality of its handcrafted teas, design-driven accessories, packaging and opulent approach, which it says allows them to deliver the “ultimate tea experience.”
Tea Forté is available in more than 35 countries through leading travel retail operators, hotels, restaurants, prestige resorts and luxury retailers.