Tea Forte opened its first ever retail shop on October 17.
Located in the heart of Boston’s iconic Newbury Street, the store is a Pop-Up concept and a precursor to the permanent Tea Forte store which will be opening in early 2018 just 1 block away.
Tea Forte is all about the luxury tea experience and the store is centered around the Tea Forte experience, where guests can interact with the products and teas and sample a selection of flavors at the “Steeping Station.” The Tea Forte experience in the store appeals to all senses- sight, smells, touch, taste, says Zachary Boiko, who is in charge of the brand for global travel retail (excluding the Caribbean and Latin America) at ACTIUM.
The store offers Tea Forte’s classic pyramid tea infusers, loose tea, luxury teaware and sophisticated gifts and accessories.
Tea Forte CEO Michael Gebrael, in an article in Boston Magazine, said that the design of the new space will provide the aesthetic direction for the future shop, and once this pop-up concludes, elements from it will be used for the brand to pop up in other cities around the world—New York City next, perhaps, and travel retail.
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