TFWA announces a Digital focus for 2017 Cannes workshops

Web_WE17_BannerTMI_470x180pxThe workshop program for this year’s TFWA World Exhibition & Conference in Cannes will focus heavily on the impact and potential of new technology. The workshop themes also mark the launch of TFWA’s new exhibition TFWA DIGITAL VILLAGE, which will run parallel to the long-standing industry event.

The workshops kick off on Tuesday, Oct. 3, with a session entitled Digital Focus. This will explore the latest initiatives in digital and online marketing to travelers, along with solutions being launched by airports, retailers and brands. Speakers will include Lewis Allen, direc-tor of environments at Portland Design, whose Strategic Insights Unit will publish The Digital Journey, the second in a series of TFWA Monitor reports for association members later this year. Also speaking are Adil Raïhani of The Blueprint Partner-ship, specialists in challenging and reshaping the airport retail model, and Stéphanie Metz-Thevenod, EVP marketing & digital duty free global at Lagardère Travel Retail. 8:00am to 9:00am in the Salon Croisette at the Majestic Hotel.

TFWA’s Inflight Focus workshop on Wednesday, Oct. 4, will explore issues and chal-lenges facing the airline retail market. With an estimated 1 to 2% of international travelers currently making a purchase during their flight, the potential for growth is evident. Industry experts speaking include Inflight Sales Group Europe president Karen Durban-Villeval, All Nippon Airways Trading Co. Ltd general manager inflight sales merchandising Kensuke Nishimura, Gebr Heinemann sales director inflight & catering John Baumgartner and L’Oréal Luxe Travel Retail EMEA commercial development manager Cyril Coulareau.8:00am to 9:00am at Salon Croisette, Hotel Majestic.

 

The TFWA Research work-shop will present highlights and key findings of the Association’s most recent research studies, which are all available free of charge to TFWA members via the association’s website. New addi-tions to TFWA’s Research include traffic reports and fore-casts, plus trend-watching initia-tives released under the TFWA Monitor series. The TFWA Research workshop will take place on Wednesday, Oct. 4, 6:00pm to 7:00pm at Auditorium K, Palais des Festivals.

 

The week will conclude with a return to the technology arena. At TFWA DIGITAL VILLAGE in Gare Maritime on Friday morning, an Ideas Lab, curated by Portland Design, will offer exhibitors and visitors to the TFWA DIGITAL VILLAGE the opportunity to share insights, experiences and ideas on how new technology can benefit brands, retailers and landlords.

 

The workshops are open to all delegates at TFWA World Exhibition & Conference; please pre-register by emailing

conference@tfwa.com.

 

For more information please visit: http://www.tfwa.com/duty_free/Conference-workshops.156.0.html

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