To mark the start of Breast Cancer Awareness Month this October, The Estée Lauder Companies’ Breast Cancer Campaign is releasing a video series entitled, “Seconds Matter.”
The 2018 Breast Cancer Campaign focuses on the concept of time and the effect that breast cancer has from both a personal and universal perspective.
In long and short form videos, it shows life through the eyes of people faced with breast cancer. The videos are narrated by longtime Global Ambassador for The Campaign Elizabeth Hurley, who states, “Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer,” and ends with an urgent call-to-action that “It’s time to end breast cancer.”
Since the campaign was started by Evelyn Lauder in 1992, it has raised more than $76 million globally, funding 250 medical research grants through the Breast Cancer Research Foundation ($62 million from total funds raised) and is active in more than 70 countries around the world.
This year the fundraising goal is $8 million, and ELC is launching efforts worldwide to inspire action, increase education and awareness and raise funds.