The Estée Lauder Companies Inc. topped off a year of strategic acquisitions with the news on Dec. 19 that it had signed an agreement to acquire GLAMGLOW, the Hollywood, California skin care brand of fast-acting treatment masks. Terms of the deal, which is expected to close in January 2015, were not disclosed.
Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering an exclusive collection of high-end treatment masks.
The current GLAMGLOW line includes five mud-based facial skin mask products, formulated with a patented TEAOXI® leaf-steeping technology, to effectively brighten, hydrate, refine or clear the skin. Each mask is specifically designed to address a specific skin care concern. This month GLAMGLOW will launch a new range of ‘mud to foam’ daily cleansers. Additionally, GLAMGLOW offers various limited edition products and gift sets.
“GLAMGLOW represents the ultimate in innovative facial masks,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies. “Glenn and Shannon’s vision – to create easy-to-use, effective products for camera-ready skin – has grown into an incredible success. GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. Its unique focus on facial masks strategically complements our current prestige skin care offerings, and we are thrilled to welcome Glenn and Shannon to our Company.”
“The Estée Lauder Companies embraces our brand philosophy that skin care can be sexy, innovative and fun,” said GLAMGLOW Co-Founders Glenn and Shannon Dellimore. “The Company has the scale and vision to help bring the brand to its next phase of growth while remaining true to the identity that we’ve worked so hard to build. Having personally grown our brand every step of the way, we could not imagine a better home for GLAMGLOW.”
The brand will be overseen by John Demsey, The Estée Lauder Companies Group President, responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo, and RODIN olio lusso.