In honor of the U.S. Independence Day, the company released the premium Texan vodka in limited edition red, white and blue burlap bags in the travel retail channel. The bags, which pay homage to the American flag, became available as of July 1.
Tito’s cocktails, such as the American Mule, [Ed. Note: the delicious drink served at the 2017 WiTr meeting in Orlando!] was served at U.S. embassies in countries including France, Costa Rica, Cuba, Dominican Republic, Guatemala, Bermuda, the Bahamas, Bulgaria, Peru, Italy and Barbados during their 4thof July parties to celebrate this iconic holiday.
An example of the American Dream, Tito’s Handmade Vodka is also supporting its customers in the on-trade with POS including Texan Stetsons and corn cups, giving expats and those looking to tap into American culture an opportunity to experience a piece of Americana at its best.
Managing director of Tito’s International, John McDonnell, says: “More and more consumers worldwide are becoming interested in American culture, notably millennials. They seek out unique experiences and the 4th of July is just one of many American holidays that has found roots in countries outside the U.S. Tito’s Handmade Vodka is the perfect spirits partner for this holiday. Its American Dream story resonates with consumers and provides customers with the opportunity to maximize sales during this peak summer period.”