US distiller Fifth Generation is launching a limited edition burlap bag for Tito’s Handmade Vodka to mark the start of summer.
The colorful, red, white and blue packaging sports the stars and stripes of the US flag reflecting the heritage of the Texan craft vodka.
Available from July, Tito’s patriotic gift bags give travelers an opportunity to experience Americana at its best. The Stars & Stripes packaging will be carried by DFS, DFASS, DFA and Dufry in airports as well as retailers in the cruise channel.
Tito’s Managing Director International, John McDonnell, says: “This celebratory packaging allows shoppers to tap into American culture and take home a piece of history. Tito’s represents a fine example of the American dream, a story which resonates with consumers and this eye-catching pack allows customers to maximize sales during this peak summer period.”