Tito’s Handmade Vodka, which is known as “the vodka for dog people,” welcomes the Chinese New Year with a seasonal promotional gift bag that echoes the brand’s special relationship with man’s best friend.
In honor of the upcoming Year of the Dog, the original craft vodka from Austin, Texas, has released a special gift pack decorated in red and gold to symbolize happiness and good fortune.
Echoing the description for people born in the Chinese Year of the Dog, Tito’s believes that dogs are loyal and honest. The brand has been connected with dogs since the company started in 1997 when founder Tito Beveridge, seeing the plight of stray dogs and other animals around the site of the new distillery, became involved in animal rescue. He established close links with animal charities, such as Emancipet in the U.S. and all proceeds from its branded dog products benefit the charity directly.
Managing director of Tito’s International, John McDonnell, says: “The vision of our Vodka for Dog People program is to unite with our friends, fans and partners to better the lives of pets and their families far and wide.Chinese New Year is one of the most celebrated festivals on earth and this year has a special significance for us. We look forward to celebrating it with our customers and fans around the world.”