In this special issue of Travel Markets Insider, Michael Pasternak reports from Los Angeles where he attended the press preview of the stunning new Tom Bradley International Terminal at Los Angeles International Airport (LAX), the centerpiece of the $4.1 billion LAX Capital Improvement Program. With the goal of turning TBIT and LAX into the best airport in the U.S., airport services are built around a ground-breaking collection of duty free and travel retail shopping from DFS Group and Westfield Group.
DFS Group’s unveiling of its game-changing new retail offer at TBIT was only part of the company’s rebranding effort, which also revealed a new retail logo for LAX and plans to rebrand its downtown Galleria stores, plus more. See more details on page 3. More photos of the new stores are featured on page 4.
Airport Dynamics on the air.
These segments feature Eddie Ferenczi, Executive VP Sales & Marketing SMT Duty Free, who in a remarkably refreshing interview shares his views on the challenges faced by independent operators and even touches on the normally taboo topic of pricing and margins, and the current trend of suppliers who are eroding the differential in price between duty free and the domestic market. In the second segment, Jose Chao, president of Horizon Premium Brands, discusses his efforts to bring five new brands to the travel retail cigarette market in one go and talks about the opportunities available in different market segments. Giles Marks, Director, Duty Free Sales at Maui Jim talks to Airportdynamics’ Peter Marshall about the exponential growth Maui Jim is enjoying within travel retail and its culture as a business. “It’s all about customer service and relationships, supporting our brand and bringing uniqueness to the market,” says Marks. It is free to view all segments on the Airportdynamics website. Just click on the link above and register.
Marshall Arts International is the industry’s leading corporate and B2B video communications company, working for airport authorities, retailers and suppliers. Travel Markets Insider assisted MAI’s Peter Marshall during the IAADFS interviews.