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With the release of the 13th annual BrandZ Top 100 Most Valuable Global Brands ranking by WPP‘s marketing and brand consultancy Kantar Millward Brown this morning, TMI is presenting a special report on the Luxury and Personal Care (Beauty) categories, as well as a look at the Top 50 Most Valuable Latin American Brands ranking.
Luxury Brands turned in a stellar performance in 2018, growing in value by 28% over last year. In fact, the pace of growth increased seven-fold over the past 12 months. Louis Vuitton retained its no. 1 position, but it was Gucci who stole the show in the Luxury category with the fastest growth of its brand value. Highlights of the Luxury report begin on page 2.
Premium brands also dominated the BrandZ Personal Care category, with L’Oréal Paris retaining the no. 1 position for the sixth year in a row. Shiseido, up by 42%, Estée Lauder, with its brand value rising 29%, and Lancôme and Clinique, both up by 20% in value, also turned in outstanding performances. More details on this and the Latin American winners on page 3.
To read the full BrandZ Top 100 Most Valuable Global Brands report, please click here.
Gucci creative director Alessandro Michele is bringing his magic touch to the Gucci fragrances, as the Italian luxury brand this month launched Gucci Bloom Acqua di Fiori, a fresh and green edition of the original Gucci Bloom fragrance he conceived last year. Page 4.
In the $$. Puig has marked the 10th anniversary of Paco Rabanne’s mega-successful One Million fragrances with two new “Lucky” range extensions. See more on page 4.
DFASS has named former DFS senior executive Mike Osorio to the newly created position of President Organizational Change & Effectiveness. Read about the new role on page 1.
Aiming to bolster tourism in Puerto Rico, the hurricane struck island has formed a Destination Marketing Organization. Page 1.
SFO announces a Request for Proposals for a Sunglasses or Cosmetics store in Terminal 2. An informational meeting is scheduled for June 20th. Page 4.