The Travel Retail industry around the world has been a strong supporter of the program for the 20 years it has been in existence. This year, on October 1, the first day of Breast Cancer Awareness month, the Estee Lauder Companies, London Heathrow Airport and World Duty Free Group partnered together to stage a high profile special event to bring public attention and support to the BCA program.
Every action, and every dollar, can make a difference, says ELC.
Travelers through Heathrow’s Terminal 2 were invited to join a series of express fitness classes. The exercises were hosted by Russell Bateman, founder of the Skinny Bitch Collective (SBC) exercise project, with his signature strengthening and empowering movements. House of Voga offered a dynamic fusion of Yoga and “Vogueing”, stretching and posing exercises. Zumba Fitness instructors brought a mix of low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party.
According to Cancer Research UK’s website, 31 studies on physical activity and breast cancer found that women who did the most activity had a 12% lower risk of developing breast cancer compared with the least active women. The analysis also showed that the more activity a woman does, the more she can reduce her risk of breast cancer. The Heathrow program aimed to raise awareness of the benefits of a healthy lifestyle to travelers.
The event took place in Heathrow Terminal 2, where a 90 ft pink ribbon has been installed on the Terminal building windows throughout the month of October.