Tullamore D.E.W. has unveiled the world’s first cider cask finished Irish whiskey – Tullamore D.E.W. Cider Cask Finish, which will be available exclusively in global travel retail stores from May 2015.
Combining two of Ireland’s oldest crafts, cider-making and whiskey-making, the whiskey has notes of toasted oak, tinged with cider sweetness. Due to the seasonal nature of the Irish apple harvest, Tullamore D.E.W. Cider Cask Finish has limited production, made only between September and November each year.
The new product will be showcased in a Tullamore D.E.W. pop-up shop at Dublin Airport’s Terminal 2, where the brand’s full range of products is available until the end of June. Customers can receive a personalized Tullamore D.E.W. passport when visiting the promotional space.
Andre de Almeida, William Grant & Sons regional director GTR Europe, said: “We always look to launch new travel retail exclusives for Tullamore D.E.W. in Ireland and specifically at Dublin airport, where we have a strong partnership with ARI. The new Cider Cask Finish is no exception to this and first results have been very encouraging.”
Tullamore D.E.W. Cider Cask Finish is a 40% ABV triple distilled, triple blend Irish whiskey, available exclusively at Global Travel Retail outlets around the world from May 2015 for a limited time only.
