WEBB brings Edrington Joint Venture and expanded premium portfolio to IAADFS Show

World Equity Brand Builders (WEBB) of Miami will introduce its joint venture with global spirits company Edrington this year at the IAADFS Duty Free Show at Stand # 923 on the Main floor. The new partnership, Edrington WEBB Travel Retail Americas, represents a major expansion for WEBB in the travel retail channel from Canada to South America.

EWTRA and WEBB will unveil several new packaging and product innovations to their expanded family of premium spirits and wines at the Show:

Macallan No 6-smallThe Macallan Oscuro, one of the world’s most sophisticated whiskies, now is packaged in a custom designed crystal decanter that matches the elegance of the liquid. Endowed with a rich, deep color and intense flavor, The Macallan Oscuro is drawn from oak casks seasoned with Oloroso Sherry – a high portion of which are ‘first fill.’ This sherry seasoned heritage and lush richness is the inspiration for the name Oscuro, meaning ‘dark’ in Spanish.

Macallan No 6 was created to celebrate the unique production heritage of The Macallan brand, using only ‘first fill’ Spanish sherry oak casks from a single Jerez cooperage. Bringing together the art of The Macallan Whisky Maker with Lalique’s exquisite craftsmanship, No 6 is a stunning whisky encased in a stylish crystal decanter.

Macallan Masters of Photography series has revealed Mario Testino, the world’s most prolific portrait and fashion photographer, as its fifth Master of Photography. For the first time in this special blend’s award-winning photography series, The Macallan showcases its foundation stones, The Six Pillars, as interpreted through Testino’s distinctive and luxurious style as six individual personalities.

DisaronnoRiservaDisaronno Riserva is a unique coupling of Disaronno Originale with a noble alcoholic base. The result is a unique libation made with Scotch whisky, using a blend of special malts from the Highlands and Speyside islands.

New packaging delivers a striking visual impact for Licor 43, emphasizing the brand’s Spanish heritage and golden smoothness.

Exceptional fruit sourced from the world’s preeminent growing regions is at the heart of the Chloe Wine Collection. The result is a family of elegant wines with sophisticated intensity inspired by wine enthusiasts who appreciate the extraordinary and timeless. The Chloe Wine Collection was crafted to inspire memorable occasions.

The group is also hosting two special events: On Monday, March 23, meet Tito Beveridge, founder of the immensely successful Tito’s Handmade Vodka. On Tuesday, March 24, they will unveil Brugal’s Papa Andras luxury rum. Master Blender Jassil Vilanueva Quintana and world renowned Illustrator Javier Mariscal, the visionary minds behind this masterpiece of rum making and presentation will be in attendance.

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