Whyte & Mackay introduces TR exclusive Fettercairn single malt whiskies

Whyte & Mackay is launching two travel retail exclusive releases from Fettercairn, one of the company’s flagship Highland single malt Scotch whiskies.

Fettercairn was relaunched in Cannes last year with four new aged single malts, revealing a new brand proposition, along with a premiumized brand identity, bottle and packaging.

The new travel retail exclusives being unveiled in Cannes will showcase the signature tropical fruit style derived in part from the brand’s unique distillation process in which the company drenches its stills with crystal-clear mountain water.

Whyte & Mackay this year is launching a limited release 16 Year Old and a 23 Year Old Single Malt, matured in hand-selected casks containing rare and aged stock. The 16 Year Old and 23 Year Old travel retail exclusives are available from Q1 2020 and will have a RRP of £80/1L and £200 /70cl respectively.

The travel retail collection is completed by the Fettercairn 12 Year Old Pedro Ximénez Sherry Cask Edition, aged in American White Oak ex-bourbon barrels, with a finish in Pedro Ximénez Sherry casks.

Richard Trimby, Travel Retail Director at Whyte & Mackay, said: “We are answering the travelers’ thirst for newness. We know that Single Malt consumers in GTR like to discover new flavors and find hidden gems, especially ones that are unique and exclusive to the channel.

“We’re building on the momentum of the Fettercairn relaunch last year with these two new travel retail exclusives and by committing additional support in the channel for the established expressions.

“To grab the attention of whisky enthusiasts, we have worked hard on making our expressions stand out on the shelf with our distinctive storytelling and new brand identity, bottle and packaging. We look forward to sharing all of these new Fettercairn developments with buyers and travel retail colleagues in Cannes.”

Whyte & Mackay is also launching a new and exclusive travel retail collection from The Dalmore – a permanent collection of three single malt whiskies.

Travel Markets Insider © 2019