Winter is Coming with Johnnie Walker White Walker Edition

Diageo has unveiled a new White Walker edition of Johnnie Walker inspired by the hit HBO TV series Game of Thrones.

The limited-edition release is just the first part of a wider partnership with HBO and Diageo which also includes the launch of the Game of Thrones Single Malt Scotch Whisky Collection avail-able starting in February 2019 until supplies last.

The collection features eight scotches that are each paired with one of the iconic Houses of Westeros and the Night’s Watch.

The White Walker edition, created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker, is best served directly from the freezer. It is inspired by the white walkers, the most enigmatic and feared characters on the hit show, and is designed to evokes their icy world.

The bottle has an icy white and blue design and features the Johnnie Walker Striding Man now fashioned in armor. Utilizing temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.

The Scotch features Single Malts from Cardhu and Clynelish.

“Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall – so it was the perfect place to start when creating this unique whisky,” says George Harper.

“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond,” said Jeff Peters, Vice President, Licensing & Retail at HBO.

White Walker by Johnnie Walker will be available globally, including in leading airports, starting October 2018 until supplies last with a RRSP: $50.90 / £31.50 for 1L bottle (41.7% ABV).

Travel Markets Insider © 2018