Bushmills Irish Whiskey has released a rare, limited-edition 23 Year Old Madeira Cask exclusively with Avolta. The new addition to the brand’s Causeway Collection will initially be available only from Avolta’s World Duty Free stores at Heathrow Airport from the end of May, before global release one month later across Avolta travel retail outlets worldwide.
The 23 Year Old Madeira Cask Collection has been exclusively matured in Madeira fortified wine oak casks for 23 years, and hosts a cask strength ABV of 53.8%.
“We are thrilled to offer passengers visiting our World Duty Free stores at Heathrow Airport this month-long exclusivity of the limited-edition Bushmills 23 Year Old Madeira Cask. Bushmills’ Causeway Collection consistently generates a great deal of excitement among our customers, so we are eagerly anticipating the unveiling of this new expression,” says David de Miguel, Global Head of Liquor for Avolta.
Bushmills’ 400 year-long “thirst for the uncommon” provides the inspiration behind its Causeway Collection, and features some of the rarest cask single malt cask finishes in the world, says the company.
Bushmills master blender Alex Thomas said she wanted to share something truly unique for its partners at Avolta.
“I chose this single malt aged exclusively in Madeira casks for its distinct profile, bursting with summer fruits, sweet peach and roasted nuts,” she says.
“Each decision – from the cask selection and seasoning process, to the bottling and packaging – is testament to our restless pursuit of perfection and determination to delight consumers with ground-breaking and prestigious single malt whiskeys.”
To mark the launch, Bushmills will conduct sampling and gifting activities in the World Duty Free store in Terminal 3 of Heathrow Airport, plus host a competition offering travelers the opportunity to celebrate the release of the 23 Year Old Madeira Cask this coming Father’s Day. Each purchase of a Causeway Collection 23 Year Old Madeira Cask will enter the passenger into a dip draw for a miniature bottle of one of previous Causeway Collection releases. Prizes will be awarded on an instant win basis while stocks last.
Bushmills 23 Year Old Madeira Cask, filled on 30th June 2000, will be available from World Duty Free stores at Heathrow Airport from May 29, 2024 with an RRP of $507/ €440 / £390.
