L’Oréal and Pernod Ricard unveil “sparkling” cross-category collaboration with Avolta in São Paulo

L’Oréal, Pernod Ricard, and Avolta have unveiled a “sparkling” pop up activation at São Paulo Guarulhos Airport with Avolta Brazil this month.

The joyous activation brings together two iconic French brands – Lancôme and Perrier-Jouët — in a shared mission to deliver unforgettable experiences for travelers in Brazil.

“We are elevating the journey with prestige beauty and premium champagne, celebrating the Holiday season with a Toast to Happiness,” commented Petrina Kho, managing director, L’Oréal Travel Retail Americas, on LinkedIn.

“Travelers through the airport will get to experience personalized beauty services, an olfactive journey with Lancôme’s La Vie est Belle, and exquisite champagne tastings, transforming journeys at the airport from ordinary to extraordinary,” she said in the post.

Greg Ford, general manager, Pernod Ricard Travel Retail Americas; Petrina Kho, managing director, L’Oréal Travel Retail Americas; and Gustavo Fagundes, CEO, Avolta Brazil, cut the ribbon at the pop-up.