L’Oréal Paris wins top cosmetic brand ranking for third year in a row

L’Oréal Paris remains the world’s most valuable cosmetics brand, according to the annual ranking by valuation and strategy consultancy Brand Finance. This is the third consecutive year that L’Oreal took home the top ranking in the Brand Finance Cosmetics 50 listing.

L’Oréal delivered a 22% increase on its 2015 brand value, bringing its total to US $13.7 billion, a record for the industry.

Brand Finance assesses a brand through a Brand Strength Index (BSI) which rates each brand based on indicators such as familiarity, consideration, loyalty, investment, social responsibility and preference. L’Oréal Paris’ score a 91.5 out of 100, making it not just the strongest cosmetics brand, but the third strongest from any industry, beaten only by Disney and Lego.

“L’Oréal Paris continues to impress: bettering itself and raising its game the whole time. It is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust,” said Brand Finance’s Cosmetics Analyst Emilie Milton-Stevens.

“Across the Brand Finance Cosmetics 50, brands based outside the US have been negatively impacted by foreign exchange rate changes, but L’Oréal revenue and brand performance was so strong that it not only counteracted that impact but actually grew 22%,” she added.