New Lancôme ambassadress

Lancôme has tapped French actress and singer Alma Jodorowsky as its latest ambassadress. Embodying quintessential Parisian chic with a young and modern edge, Jodorowsky’s first campaign for Lancôme will be the “Happy Holidays” make-up collection, available at the end of this year.

“Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity. A very personal way of reinterpreting the idea of elegance, without extravagance, through a style detail or an attitude that turns the look into something simply unique,” explains Françoise Lehmann, General Manager of Lancôme International.

“She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity.”