Global DF/TR distributor B&S is sharpening its commercial focus on the Americas ahead of the Summit of the Americas, reinforcing its regional commitment through an ambitious multi-category growth strategy, strengthened brand partnerships and the continued rollout of its proprietary digital platform, (www.kingofreach.com). With a broad and growing presence across key travel retail markets in the Americas, B&S reports that it […]
B&S
B&S appoints Luke Maga as Global Sales Director, Duty Free & Travel Retail
B&S has appointed Luke Maga as Global Sales Director for its Duty Free & Travel Retail division. The appointment further strengthens the company’s focus on building long-term partnerships and delivering added value to customers and brand owners through its efficient, scalable King of Reach distribution model, says the company. In his new role, Maga will […]
King of Reach by B&S strengthens brand partnerships portfolio for targeted Americas growth
King of Reach, part of B&S Group, has announced new spirits and confectionery brand partnerships in the duty free and travel retail markets in the Americas. In 2025, King of Reach is partnering with Suntory Global Spirits, Storck, and Cloetta to target development in the duty free and travel retail channels in the Americas. These […]
King of Reach by B&S, together with Mark Anthony Brands and Avolta, target Americas for key activations
King of Reach by B&S has partnered with Mark Anthony Brands and Avolta for a series of brand activations focused on the Americas in 2024. The partnership will continue in 2025 in key locations as spirits brands, White Claw Vodka, Glendalough and Bearface are further spotlighted in the travel retail channel. King of Reach by […]
KingofReach.com by B&S reports successful appearance at Summit of the Americas
Netherlands-based distribution and supply chain company KingofReach.com by B&S has reported increased business in the Americas after attending last month’s IAADFS Summit of the Americas show as the company ramps up its focus on the global travel retail market. KingofReach.com by B&S is a new digital brand and global platform, which the company calls an […]
