Carolina Herrera

Puig’s omnichannel launch for 212 Heroes strengthens Carolina Herrera’s TR leadership position in the Americas

Puig Travel Retail Americas has launched an extensive omnichannel campaign covering the entire passenger journey throughout the Americas to mark the launch of Carolina Herrera’s new masculine fragrance 212 Heroes. The ambitious campaign–  across 19 countries and 74 airport doors — is running at major South and North American airports, including São Paulo-Guarulhos, Buenos Aires-Ezeiza, […]