Concept No. 3

The Macallan Concept No.3 comes to life in innovative digital activation

The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]