GTR

m1nd-set GTR research reveals males, younger shoppers, and Asia Pacific consumers as the driving forces behind luxury shopping

Research from Swiss-based research agency m1nd-set reveals that more than half of luxury shoppers (57%) are younger than 35 years old. Millennials make up 42% of luxury shoppers in travel retail, while Gen Zs account for 15% currently. According to the research, Gen Zs have started to purchase luxury goods much earlier than the Millennials. […]