InnoTRI opens in new Brazilian Cell Shop Duty Free on Brazilian border in Iguaçu

Miami-based specialist distribution company InnoTRI has partnered with Cell Shop Duty Free for the opening of the largest land-based free shop in Brazil this month. Christoph Henkel, InnoTRI co-founder and manager, tells TMI the collaboration with the Brazilian land border operator for its new 2,000 sqm store located in the Catuaí Palladium Shopping Mall in […]

Innovation spurs strategic growth of InnoTRI’s boutique distribution

Miami-based specialist distribution company InnoTRI credits innovation and uniqueness – along with flexibility– for the strategic growth the company has enjoyed in the past three years. “The name itself stands for Innovation Travel Retail International,” Christoph Henkel, InnoTRI co-founder and manager tells TMI. “We consider ourselves a boutique distribution company fully dedicated to all our […]

ALFA Brands and InnoTRI sign exclusive deal for CIHUATÁN Rum from El Salvador in Canada Duty Free

ALFA Brands and Miami based distributor InnoTRI have signed a deal which will make ALFA Brands the exclusive duty free agent in Canada for the El Salvadorian CIHUATÁN rums. The companies’ focus for the next 12 months will be on the duty free exclusive Obsidiana 1L, as they look to create differentiation in the market. “We are […]

InnoTRI to distribute Distell GTR brands in USA and parts of Caribbean, effective Jan. 1, 2020

Distell Global Travel Retail has announced a new distribution deal with Miami-based InnoTRI Limited (Innovation Travel Retail International) to support Distell’s development in the Americas region. InnoTRI will be Distell Global Travel Retail’s exclusive distributor for the USA travel retail channel and parts of the Caribbean beginning January 1, 2020. The main focus of the […]