With its cult-classic product, the Miracle Leave-In, It’s a 10 hair care has grown exponentially, becoming a global brand now sold in more than 84 countries. More than 10 million bottles of the product are sold annually and It’s a 10 products are available in more than 25,000 salons and 15,000 professional chains like Ulta […]
It’s a 10
The allure of beautiful hair in travel retail
It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]
