Brown-Forman Global Travel Retail is launching its “We are Jack” campaign at dozens of airports around the world, ranging from London and Los Angeles, to Paris to Bangkok. Focusing on the iconic American whiskey’s authenticity and taste, the “We Are Jack” campaign message is that Jack Daniel’s is “the whiskiest whiskey from Lynchburg, Tennessee.” “Jack […]
Jack Daniel’s
DFS to launch TR exclusive Jack Daniel’s in five cities
DFS Group has partnered with Brown-Forman Global Travel Retail to create a travel retail exclusive Jack Daniel’s range inspired by five iconic destinations. Travelers will be able to purchase the bottles, which were specially selected from a 100 Proof Barrel, beginning in September 2017 in DFS stores in international airports in Singapore (SIN), New York […]
