Diageo has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021. The bottle has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology […]
Johnnie Walker
Diageo Global Travel announces two new Game of Thrones limited edition whiskies
Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones. The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which […]
Diageo Global Travel to launch third Johnnie Walker Ghost and Rare
Diageo Global Travel has announced the launch of Johnnie Walker Blue Label Ghost and Rare Glenury Royal in global travel retail beginning in October 2019. The limited edition Scotch is the third in a series of special editions crafted using irreplaceable “ghost” whiskies and other rare whiskies from the reserves used to create Johnnie Walker […]
Diageo Global Travel launches second ‘Ghost’ edition of Johnnie Walker Blue Label
Diageo Global Travel has launched Johnnie Walker Blue Label Ghost and Rare Port Ellen, the second in a series of special editions which contain ‘ghost’ whiskies and other rare whiskies from the Johnnie Walker Blue Label reserves. The limited edition is named for the Islay single malt, Port Ellen – a ‘ghost’ distillery that shut […]
Winter is Coming with Johnnie Walker White Walker Edition
Diageo has unveiled a new White Walker edition of Johnnie Walker inspired by the hit HBO TV series Game of Thrones. The limited-edition release is just the first part of a wider partnership with HBO and Diageo which also includes the launch of the Game of Thrones Single Malt Scotch Whisky Collection avail-able starting in […]
Diageo Global Travel and DFA open first Johnnie Walker Store in the Americas at MIA
Diageo Global Travel has opened the first Johnnie Walker Store boutique in the Americas in partnership with Duty Free Americas at Miami International Airport North Terminal, concourse D. The 1,145 sqf luxury boutique designed by BloomMiami was opened last week with a special ribbon-cutting ceremony attended by Travel Markets Insider. The boutique was created to […]
Diageo GTR launches Johnnie Walker Island Green blended malt
Diageo Global Travel has announced the launch of Johnnie Walker Island Green, a blend of single malts, as a travel retail exclusive from July 2016. Johnnie Walker Island Green captures the distinctive style of individual mature malts from the four main whisky regions of Scotland with added prominence given to island malts. “The launch of […]
