Nestlé’s ambition to build food into the #1 category in travel retail received an extremely positive response from customers at this month’s TFWA World Exhibition & Conference. Nestlé presented its detailed strategy for unlocking the potential of food to retail partners at the Cannes show, highlighting key learnings from an in-depth research study commissioned through […]
Nestlé
Nestlé’s Smarties becomes the first global confectionery brand to switch to recyclable paper packaging
In a major move, Nestlé announced that its popular Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. This represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging. Smarties is the first global confectionery brand to switch to recyclable paper packaging, removing approximately 250 million […]
