Pernod Ricard Global Travel Retail (PR GTR) launched Código 1530 Tequila in travel retail with a vibrant pop-up event at Terminal 4 in New York’s John F. Kennedy International Airport (JFK). The immersive activation, hosted by DFS Group, started July 15 and ran until August 11. The exclusive debut signals a strategic move by PR […]
Absolut has launched an exclusive limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts inspired by the rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle, which the company says embodies the power of expression and progression through art, comes almost 40 years after Absolut Vodka first collaborated with the American […]
Pernod Ricard Global Travel Retail is celebrating the 200th anniversary of the Glenlivet with the introduction of The Glenlivet Caskmakers. The newest release from the iconic Speyside single malt will only be available in duty free stores beginning May 1. The travel retail exclusive scotch whisky will be launched across Asia, the Pacific, the Americas, the […]
“I think we’re at a really exciting time for the Pernod Ricard Travel Retail business,” Greg Ford, General Manager Travel Retail Americas at Pernod Ricard tells Travel Markets Insider. TMI’s Michael Pasternak sat down with Ford and Aisling Tobin, Head of Marketing Travel Retail Americas, at the 2024 IAADFS Summit of the Americas, just days […]
Pernod Ricard Global Travel Retail revealed the glamourous new limited edition joining Royal Salute’s iconic Polo Collection; the Royal Salute 21 Year Old Miami Polo Edition, which launched in limited quantities in global travel retail on April 11 and was celebrated at an invitation-only special event with a strong polo connection in exclusive Palm Beach, […]
Building on the success of the award-winning Arrive Like a Local campaign, Jameson and Pernod Ricard Global Travel Retail (PRGTR) have expanded the interactive traveler experience to more than 36 airports worldwide. Reaching the widest audience for any Jameson travel retail campaign ever and supported by a 360 omni-channel strategy, the 2024 campaign aims to […]
Pernod Ricard Travel Retail Americas has exclusively partnered with Celebrity Cruises to feature Rabbit Hole Distillery on the brand-new Celebrity Ascent. The team at Celebrity Cruises, along with Pernod’s Americas cruise team, traveled to Kentucky earlier this year to the Rabbit Hole distillery to select three Heigold Single Barrels from the Artist Series Single Barrel Program, created especially for Celebrity […]
Pernod Ricard Global Travel Retail (PRGTR) has unveiled a collaboration with DFS at JFK International Airport Terminal 4 to launch Rabbit Hole’s Kentucky Straight Bourbon Whiskey range for traveling shoppers in Global Travel Retail (GTR) for the first time. The GTR launch comprises four Rabbit Hole’s bottlings, each of which is crafted with unique, malted […]
Blended Scotch whisky Chivas has unveiled a fresh new look for its flagship blend – the biggest redesign in Chivas’ 112-year history. Chivas 12 has undergone an extensive redesign of its bottle, label, and pack. The bottle has been reshaped and elongated to stand taller while still retaining its recognizable rounded shoulders. The bottle now […]
Illustrating limitless innovation, Pernod Ricard Global Travel Retail (PR GTR) opened its first-ever travel retail boutique for Maison Martell in China Duty Free Group’s (CDFG) Haitang Bay Duty Free Shopping Centre on January 28, 2021. The state-of-the-art boutique, the first Pernod Ricard-owned store on the island, features a one-of-a-kind digital façade and touchless technology that […]
