Centenario Tequila has launched a major travel retail activation program across the Americas for Centenario Tequila Tri-Nation Fútbol Reposado, created in tribute to the three host nations of this summer’s World Cup. Launching this June, the campaign will debut across some of the busiest U.S. airport hubs, targeting international travelers at the heart of the […]
Proximo Spirits
Proximo Spirits highlights GTR at Miami’s immersive Tequila Town experience
Proximo Spirits Global Travel Retail (GTR) held a series of customer engagement and educational initiatives during Tequila Town, an immersive agave and tequila cultural experience hosted in Hialeah, Miami from March through May 2026. Bringing together tequila lovers alongside spirits industry professionals, Tequila Town celebrated the heritage, craftsmanship and cultural legacy of tequila production in […]
Proximo Spirits activates 1800 Tequila Triple Cask in JFK with DFS and IShoppes
Proximo Spirits has partnered with DFS and iShoppes to launch 1800 Tequila Triple Cask Añejo, the brand’s first global travel retail exclusive, at New York’s JFK Airport. Running from February through March with DFS at Terminal 4, then April to June with iShoppes at Terminal 1, the activation spotlights the new 1800 Triple Cask through […]
Proximo Spirits invests in growth categories in Americas travel retail with high impact activations
Proximo’s global travel retail business continues to grow across all regions, Roy Summers, Head of GTR at Proximo Spirits, tells TMI. The company is investing in its brands in the Americas, including its biggest ever activation earlier this summer at JFK for Dobel Tequila. “We have established big businesses in the Americas and Europe, but […]
Dobel Tequila celebrates US Open sponsorship with New York JFK takeover – across all terminals
As the ‘Official Tequila’ of the US Open, Dobel Tequila is celebrating its US Open sponsorship with activations across all terminals at New York JFK Airport for the month of August. The high-profile promotions are in partnership with multiple travel retailers. In Terminal 4, an eye-catching sampling activation is in partnership with DFS and positioned […]
Proximo Spirits reveals Maestro Dobel Tequila activation at JFK featuring first Levita ‘magic technology’ spirits showcase
Proximo Spirits has partnered with travel retailer DFS to launch an exclusive ‘floating bottle’ wall bay activation for its Maestro Dobel Tequila brand at New York JFK International Airport, Terminal 4. The activation echoes Maestro Dobel’s ‘Smoothness Mastered’ campaign. The new Maestro Dobel Tequila wall bay fixture is exclusive to the JFK T4 duty free […]
