Smile to the Power of Flowers

Lancôme TRAM celebrates Mother’s Day with “Smile to the Power of Flowers” activation

Lancôme Travel Retail Americas brightened travelers’ journeys during the month of May with a Mother’s Day activation centered around the theme “Smile to the Power of Flowers.” Lancôme transformed high-traffic airport locations in São Paulo, Montreal, Toronto, and New York City into vibrant floral sanctuaries with a campaign that celebrated beauty, generosity, and the scientifically-proven […]