The Macallan is marking its 200th anniversary with special initiatives in global travel retail designed to create excitement around the brand’s latest travel exclusive range, The Macallan Colour Collection. One of The Macallan’s most significant launches yet in travel retail, the Colour Collection is a range of five age statement whiskies celebrating two of the pillars […]
The Macallan Colour Collection
International Shoppes opens interactive boutique for The Macallan Colour Collection at JFK T1
Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection. The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]
The Macallan Colour Collection makes a splash in Global Travel Retail
The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]
