Hendrick’s Gin has announced the launch of Another Hendrick’s, the first permanent release for the gin brand in nine years. Another Hendrick’s is infused with rose and cucumber, and layered with orange blossom and cacao beans housed in a white bottle. Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set […]
William Grant & Sons
WGS’ Hudson Whiskey celebrates NYC’s iconic taxis at JFK T4
William Grant & Sons is featuring New York’s own Hudson Whiskey in a new endcap at JFK Terminal 4 with DFS, bringing a vibrant touch of New York City to the travel retail environment. Its bold design, inspired by the iconic yellow taxis, invites travelers to take home a piece of the city’s spirit while […]
Glenfiddich brings GTR campaign with Aston Martin Formula One team to LAX
William Grant & Sons’ high-profile airport campaign for its GTR exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with the Aston Martin Formula One Team is now live at Los Angeles International Airport with DFS. The limited edition expression rolled out progressively beginning in September with standout activations at Singapore’s Changi Airport and London’s Heathrow Airport, and […]
Hendrick’s shines with Sunspell Gin activations at JFK and LAX
Hendrick’s Gin continues to roll out the GTR exclusive Hendrick’s Sunspell Gin with a new series of sunset-inspired activations at key airports, including stand-out presentations at New York JFK and Los Angeles International airports, where striking HPPs immersed travelers in the magic of sunset. The campaign debuted in March at a number of airports worldwide […]
WGS returns to F&B@Sea with new look stand
William Grant & Sons is highlighting key brands and new releases at the two-day F&B@Sea event, organized by Seatrade Cruise Global, taking place in Miami, April 9 and 10. On an eye-catching, new-look stand (Booth No.3), the William Grant & Sons team will showcase its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key […]
William Grant & Sons brings new stand design inspired by shop-in-shop concept to Cannes
William Grant & Sons is introducing a new stand design at this year’s TFWA World Conference & Exhibition in Cannes that is inspired by the company’s recently opened shop-in-shops across selected APAC airports. The retail concept is built around shopper needs and behaviors in Duty Free, and the space showcases Glenfiddich and The Balvenie exclusive […]
William Grant & Sons launches Hudson Whiskey – the “Official Bourbon of the Mets” – with DFS at JFK Terminal 4
William Grant & Sons has debuted the first ever activation for Hudson Whiskey at JFK Terminal 4 with DFS. The New York whiskey is being featured at the New York airport where it is highlighting its partnership as the “Official Bourbon of the (New York) Mets.” Last August, Hudson whiskey announced it was teaming up […]
WGS names new head of GTR
William Grant & Sons has appointed Rufus Parkinson as Managing Director – Global Travel Retail. Parkinson relocated from Asia to join the group in June 2023, as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East. Parkinson has previously held senior leadership roles at Moët Hennessey and Mars. Commenting on […]
William Grant & Sons introduces Wildmoor blended scotch whisky, a “flavor map of Scotland in a glass”
Family-owned distiller William Grant & Sons has introduced Wildmoor, a new range of high-aged, blended Scotch whisky. A tribute to the country’s wild elements, the Wildmoor collection comprises big elemental whiskies with flavors unbound by regionality, says the company. In global travel retail, the range will make its debut in April, with an exclusive presence at […]
Glenfiddich auctions rare whisky to support Ukraine
Glenfiddich has raised £150,000 to help with the long-term support of the people of Ukraine after auctioning 460 bottles of its Spirit of Speyside 2022 edition (The Cooper’s Cask) on Whisky Auctioneer. Proceeds from the auction, which took place May 5-10, will go to the Disasters Emergency Committee’s Ukraine Humanitarian Appeal. Glenfiddich’s Malt Master […]
The Balvenie unveils The Rare Marriages collection in honor of its longest-serving Malt Master
William Grant & Sons has unveiled The Balvenie Rare Marriages line, a range of premium single malt whiskies that pays tribute to The Balvenie Malt Master David C. Stewart MBE’s six decade whisky career. The Rare Marriages range is a tribute to David Stewart’s dedication to designing and building exceptional flavor, through the marriage of […]
The Balvenie adds three GTR exclusive whiskies to its Stories range
William Grant & Sons has added three GTR exclusive whiskies to The Balvenie Stories collection, a range of single malts the company says represents tales of character, endeavor and craft, created at The Balvenie Distillery in Dufftown, Scotland. The Balvenie Stories collection, which launched in 15 markets in May this year, previously consisted of three […]
WGS announces GTR exclusive Hendrick’s Amazonia
Hendrick’s Gin has announced the launch of the GTR exclusive Hendrick’s Amazonia gin, which will be available beginning in March 2020. Hendrick’s Amazonia is the next installment in Master Distiller Ms. Lesley Gracie’s “Cabinet of Curiosities,” inspired by her quest to the Amazon rainforest in 2013. Lesley journeyed to the heart of the Venezuelan Amazon […]
William Grant targets luxury with Glenfiddich Grand Cru
William Grant & Sons in September launched its latest innovation for Glenfiddich, Grand Cru, an exclusive single malt scotch that’s been matured for 23 years and finished in rare French cuvée oak casks. Glenfiddich Grand Clu will have two exclusive variants for Global Travel Retail that will be supported by sensorial engagement and digital activation […]
William Grant to feature Hendrick’s Midsummer Solstice, new Grant’s packaging in Orlando
William Grant & Sons recorded significant growth in the Americas region in 2018, with sales up 6% versus 2017 despite challenging economic conditions in parts of the region. “We’re delighted to be back in Orlando for the Summit of the Americas. 2018 was a really positive year for WGS, so the team and I are […]



