William Grant & Sons

Inspired by chocolate and flowers, Hendrick’s launches Another Hendrick’s, first permanent release in nearly a decade

Hendrick’s Gin has announced the launch of Another Hendrick’s, the first permanent release for the gin brand in nine years. Another Hendrick’s is infused with rose and cucumber, and layered with orange blossom and cacao beans housed in a white bottle. Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set […]

Glenfiddich brings GTR campaign with Aston Martin Formula One team to LAX

William Grant & Sons’ high-profile airport campaign for its GTR exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with the Aston Martin Formula One Team is now live at Los Angeles International Airport with DFS. The limited edition expression rolled out progressively beginning in September with standout activations at Singapore’s Changi Airport and London’s Heathrow Airport, and […]

Hendrick’s shines with Sunspell Gin activations at JFK and LAX

Hendrick’s Gin continues to roll out the GTR exclusive Hendrick’s Sunspell Gin with a new series of sunset-inspired activations at key airports, including stand-out presentations at New York JFK and Los Angeles International airports, where striking HPPs immersed travelers in the magic of sunset. The campaign debuted in March at a number of airports worldwide […]

William Grant & Sons brings new stand design inspired by shop-in-shop concept to Cannes

William Grant & Sons is introducing a new stand design at this year’s TFWA World Conference & Exhibition in Cannes that is inspired by the company’s recently opened shop-in-shops across selected APAC airports.  The retail concept is built around shopper needs and behaviors in Duty Free, and the space showcases Glenfiddich and The Balvenie exclusive […]

William Grant & Sons launches Hudson Whiskey – the “Official Bourbon of the Mets” – with DFS at JFK Terminal 4

William Grant & Sons has debuted the first ever activation for Hudson Whiskey at JFK Terminal 4 with DFS. The New York whiskey is being featured at the New York airport where it is highlighting its partnership as the “Official Bourbon of the (New York) Mets.” Last August, Hudson whiskey announced it was teaming up […]

WGS names new head of GTR

William Grant & Sons has appointed Rufus Parkinson as Managing Director – Global Travel Retail. Parkinson relocated from Asia to join the group in June 2023, as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East. Parkinson has previously held senior leadership roles at Moët Hennessey and Mars. Commenting on […]

William Grant & Sons introduces Wildmoor blended scotch whisky, a “flavor map of Scotland in a glass”

Family-owned distiller William Grant & Sons has introduced Wildmoor, a new range of high-aged, blended Scotch whisky. A tribute to the country’s wild elements, the Wildmoor collection comprises big elemental whiskies with flavors unbound by regionality, says the company. In global travel retail, the range will make its debut in April, with an exclusive presence at […]

The Balvenie unveils The Rare Marriages collection in honor of its longest-serving Malt Master

William Grant & Sons has unveiled The Balvenie Rare Marriages line, a range of premium single malt whiskies that pays tribute to The Balvenie Malt Master David C. Stewart MBE’s six decade whisky career. The Rare Marriages range is a tribute to David Stewart’s dedication to designing and building exceptional flavor, through the marriage of […]