The Russian Standard Vodka company is today (July 17) celebrating the 20th anniversary since the launch of the first Russian Standard premium vodka.
Russian Standard is the founder of the premium vodka segment in Russia and has been an all-time market leader since 1998, with a significant market share of over 30%. The brand continues to grow in its domestic market increasing the sales volume by 20% in 2017 and 4% in Q1 2018 vs LY.
Russian Standard is the number one vodka exporter from Russia. The brand’s global presence has increased from 26 countries in 2006 to over 80 countries in 2018.
Travel Retail is one of Russian Standard’s biggest markets, where the portfolio is available in over 1,000 international airports. Russian Standard sales volumes increased to 3.4 mln 9l cases in 2017 and the brand has risen to 16th place among the world’s best-selling vodka brands (Drinks International). In the UK, it is now the 2nd biggest vodka brand.