fragrance

Puig’s omnichannel launch for 212 Heroes strengthens Carolina Herrera’s TR leadership position in the Americas

Puig Travel Retail Americas has launched an extensive omnichannel campaign covering the entire passenger journey throughout the Americas to mark the launch of Carolina Herrera’s new masculine fragrance 212 Heroes. The ambitious campaign–  across 19 countries and 74 airport doors — is running at major South and North American airports, including São Paulo-Guarulhos, Buenos Aires-Ezeiza, […]

L’Oréal Americas TRAM celebrates Armani Cinema World Tour with holistic airport experience

L’Oréal Travel Retail has taken Armani’ Beauty’s iconic Armani World Cinema Tour across America’s top airports from Rio de Janeiro and Buenos Aires to Los Angeles and Toronto. The Cinematic HPP embraced the true spirit of the global traveler with the participation in one of the most prestigious International Film Festival, two pop-ups and the […]

L’Occitane to embark on Plastic Odyssey journey that aims to recycle plastics into useful products

French luxury beauty brand L’Occitane has teamed up with Plastic Odyssey to support its three year sailing expedition to raise awareness of plastic pollution in the oceans. The 40,000 nautical mile journey will feature 33 stopovers on the most polluted coasts of Latin America, Asia and Africa, where the crew will demonstrate the economic value and […]

ELC travel retail executives Israel Assa and Javier Simon are promoted and join executive leadership team

The Estée Lauder Companies has announced the promotions of two key leaders within the Travel Retail business — Israel Assa and Javier Simon — reflecting the growing strategic importance of the channel to the company. Both Assa and Simon are familiar to the industry in the Americas, as they held senior positions in ELC’s travel […]