MONARQ Group’s portfolio of premium spirits and wines continues to evolve with the times, combining a mix of globally-known powerhouse brands and trending brands that connect with millennials and Generation Z. “MONARQ always strives to update and upgrade its portfolio, not necessarily expand, which also resulted in us releasing some brands, especially in the shrinking […]
Spirits
Tito’s takes travel retail and cruise in-house as it strives to match domestic success in global markets
Tito’s Handmade Vodka’s global expansion has progressed to the stage where the beloved spirit in the U.S. has brought its travel retail and cruise business in-house to help match its domestic success in international markets. To do so, the company has also strengthened its travel retail team in the region. In the beginning of 2024, […]
Bacardi GTR rolls out Patrón Cristalino throughout Americas Travel Retail
Bacardi Global Travel Retail has been rolling-out of its latest innovation, Patrón Cristalino, at several key airports across the Americas, with Cancun International Airport as the flagship location. Patrón Cristalino is also featured at the region’s key airport hubs, including Miami, Los Angeles, New York, Mexico City, Panama and Bogota. At Cancun International Airport, an […]
Campari Group GTR kicks off 360° Aperol takeover at Punta del Este International Airport, part of brand’s largest activation in South America
Campari Group Global Travel Retail (GTR), in collaboration with Avolta and Airports of Uruguay, has unveiled an immersive 360° omnichannel campaign for Aperol at Punta del Este International Airport. The initiative serves as the anchor for Aperol’s largest and most expansive activation in South America to date. The dynamic Punta del Este activation seamlessly integrates […]
The Macallan launches latest Harmony Collection whisky in collaboration with Cirque du Soleil
The Macallan has unveiled the latest edition in the Harmony Collection, with two new whisky releases as part of the brand’s collaboration with Cirque du Soleil. Harmony Guardian Oak, created exclusively for global travel retail, launched on January 15, 2025 with a world-first activation at Singapore Changi Airport. This exclusive debut will be followed by pop-ups in Guangzhou […]
WEBB Banks Rebrands as Southern Glazer’s Wine & Spirits Travel Retail Sales & Export Division
Southern Glazer’s Wine & Spirits has announced that WEBB Banks, its brokerage operations division servicing the Caribbean, Central and South America, will officially rebrand as Southern Glazer’s Travel Retail Sales & Export Division, effective February 1, 2025. This marks the latest milestone in Southern Glazer’s strategic expansion in these markets, as well as the travel […]
Champagne Lanson appoints new Head of TR
Champagne Lanson announces the appointment of Marian Geoffroy as Head of Travel Retail, succeeding Albane Lussat. He will be based in Reims. Geoffroy brings over 20 years of retail and international market expertise, positioning Champagne Lanson for continued growth and success within the travel retail channel. He has been a key member of the Champagne […]
Drinksology Kirker Greer appoints Gordon Buchanan to lead EMEA and Travel Retail
Drinksology Kirker Greer Group (DKG) has appointed Gordon Buchanan as its new Regional Director for Europe, the Middle East and Africa (EMEA), and Global Travel Retail (GTR). Buchanan will focus on elevating DKG’s core brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum. Buchanan has held senior commercial […]
DFA and House of Suntory launch first ever whisky showcase in Latin America in Panama, with more collaborations to come
House of Suntory has launched its first-ever whisky showcase in Latin America in partnership with Duty Free Americas at Panama’s Tocumen International Airport. The showcase marks a crucial step in the company’s strategic expansion across the Americas and highlights the growing importance of Latin America in House of Suntory’s global travel retail strategy, the partners […]
King of Reach by B&S, together with Mark Anthony Brands and Avolta, target Americas for key activations
King of Reach by B&S has partnered with Mark Anthony Brands and Avolta for a series of brand activations focused on the Americas in 2024. The partnership will continue in 2025 in key locations as spirits brands, White Claw Vodka, Glendalough and Bearface are further spotlighted in the travel retail channel. King of Reach by […]
Wine Classics International adds Suntory Global Spirits to Canadian portfolio, as business on both sides of the border recovers
Canadian wines and spirits agency Wine Classics International has announced an important new agreement with Suntory Global Spirits. The recent FDFA Convention was the kickoff for the partnership in which Wine Classics International becomes Suntory’s duty free agent in Canada, although the collaboration has been in the works for a while, Wine Classics President Jonathan […]
The Macallan’s Time:Space celebration of the brand’s 200th anniversary now in JFK & SFO
The Macallan’s celebration of its 200th anniversary has now launched in the United States, with release of the TIME:SPACE Collection at New York JFK International Airport and San Francisco International Airport with DFS. TIME:SPACE includes the oldest whisky released by The Macallan at 84 Years Old presented in a dual chamber vessel. TIME:SPACE Mastery is a unique single malt that embraces […]
Marshall Farrer to become B-F Board Chair
Brown-Forman Corporation announced that Campbell P. Brown will step down as Chair of the Brown-Forman Board of Directors in July. Subject to his reelection at the annual meeting, he will continue to serve on the Board as a Director. Marshall B. Farrer, a fifth-generation descendent of the company’s founder and a current Director of the Board, will assume the role […]
Pernod Ricard celebrates the festive season in region with Jameson Christmas Tree activations
Pernod Ricard Travel Retail Americas is featuring a festive Jameson Christmas tree activation in three key airport locations throughout the region as it celebrates the holiday season. Located in JFK Terminal 5 with International Shoppes, and Boston Terminal E and Montevideo Arrivals with Avolta, these Jameson trees run through the end of December. The JFK […]
Argentina’s Iltico Limoncello listed in Ezeiza and Aeroparque
Argentina’s Iltico Limoncello has been listed in its home market with Avolta at Ezeiza and Aeroparque duty free stores in Buenos Aires, continuing to enjoy growing sales since the end of the pandemic. The story of Iltico combines Italian traditions with Argentine lemons. “With the listing of the Iltico No 9 and No 18 brands […]
