Maker’s Mark Kentucky bourbon has unveiled the World Wood Collection, a new Global Travel Retail-exclusive series celebrating the influence of exceptional oak from around the world. The inaugural release, Expedition 01, is the first Maker’s Mark whisky to feature three oak finishes across three continents: Japanese Mizunara, French and American white oak staves. It makes […]
Spirits
Absolut Vodka partners with KAWS for latest Artist Edition
Absolut Vodka has unveiled an Artist Edition collaboration with world-leading contemporary artist KAWS, reimagining its iconic apothecary-shaped bottle through KAWS’ unmistakable visual language. Inspired by a specially commissioned painting by Brooklyn-based artist KAWS, the ABSOLUT KAWS Artist Edition bottle features the artist’s famed “XX” motif and CHUM character on the front, and an image of […]
Campari Group GTR and Norwegian Cruise Line unveil Beach Lounge by Aperol at Great Stirrup Cay
Campari Group Global Travel Retail (GTR) and Norwegian Cruise Line have entered into a new long-term partnership for a beach lounge at Great Stirrup Cay, NCL’s private island in The Bahamas. The new Beach Lounge by Aperol offers cruise travelers a dedicated space to enjoy the full brand experience in a responsible and convivial setting. […]
Starboard: The art of selling spirits onboard
How can cruise retailers position spirits – one of the top three core duty free categories—to appeal to passengers, when cruisers can neither drink their spirits purchases onboard or take them to their cabins until they disembark? Starboard has evolved its spirits strategy to optimize space and stimulate sales by focusing on four key trends […]
Heaven Hill grows Americas TR business with strategic listings, meaningful activations, and exclusive products
Global Travel Retail is a priority channel for Heaven Hill Brands. Since creating a dedicated GTR team in January 2025 led by Salvador Blanco, the spirits company then hired long-time Bacardi travel retail veteran Bill Kerry to grow its business in the region as Americas Director for travel retail. Kerry tells TMI in an exclusive interview that […]
Brown-Forman spotlights Premium+ whiskey and global activations
Brown-Forman Global Travel Retail (GTR) will unveil its new “Be A Traveller, Not A Tourist” digital engagement tool at TFWA Cannes 2026, as it steps up investment in high-impact activations across major travel hubs worldwide. This year’s presentation in Cannes puts Jack Daniel’s and the Premium+ whiskey opportunity at the forefront, alongside Woodford Reserve, The […]
Proximo Spirits targets GTR growth with RTD launches for José Cuervo and The Kraken in Cannes
Proximo Spirits will unveil new ready-to-drink expressions from José Cuervo and The Kraken Rum to global travel retail partners at the TFWA World Exhibition & Conference in Cannes, as the company targets the growing opportunity for convenient, flavor-led formats in the channel. The launches mark a new focus on RTDs within Proximo Spirits’ GTR portfolio […]
Diageo Global Travel to unveil ‘Destination Growth in Cannes
Diageo Global Travel will unveil its new category vision, ‘Destination Growth’, at the TFWA World Exhibition and Conference in Cannes. Returning to the Majestic Beach Village, Diageo Global Travel will present a roadmap to attract more consumers to duty free spirits, serving a broader range of travelers’ needs and occasions, and creating stronger reasons […]
Champagne Lanson to unveil landmark 2027 Wimbledon Anniversary program
Champagne Lanson will unveil an ambitious program of travel retail and consumer activations celebrating its partnership with Wimbledon at this year’s TFWA World Exhibition & Conference in Cannes. Lanson will reveal its plans for 2027, marking its 50th year at The Championships, Wimbledon, where Lanson has been served since 1977. This milestone coincides with the […]
Heineken expands cruise training program with first ever U.S. rollout
Heineken Global Duty Free is expanding its award-winning training program and strengthening its presence in the cruise sector, aiming to train 2,500 cruise bar crew across Europe and, for the first time, the United States in 2026. The program is central to Heineken’s global quality commitment to ensure Heineken consumers enjoy the best possible experience […]
MONARQ Group and Cazcanes Tequila partner across the Caribbean & Latin America & USA Duty Free
MONARQ Group and Cazcanes Tequila have announced a new strategic partnership for the distribution and development of Cazcanes across the Caribbean, Central America and South America, as well as Mexico duty free and U.S. duty free, including the cruise channel. The partnership significantly expands Cazcanes’ international footprint, bringing together MONARQ Group’s extensive regional distribution network […]
The Macallan and Everrich partner to debut final release in the Harmony collection
The Macallan has unveiled the sixth and concluding release in The Harmony Collection. This marks the final chapter in a series that explores the brand’s deep-rooted connection to the natural world through creativity, craftsmanship and innovation. The release comprises two distinctive single malt Scotch whiskies: Inspired by Fresh Coconut, available in domestic markets, and Inspired […]
Suntory Global Spirits appoints Vanessa Widmann as Managing Director, Global Travel Retail, Middle East & Africa
Suntory Global Spirits has appointed Vanessa Widmann as Managing Director, Global Travel Retail (GTR), Middle East & Africa, effective September 1. Based in Singapore, Widmann will report to President International Carol Robert, as part of the International Leadership Team. She joins Suntory Global Spirits from Moët Hennessy, where she most recently served as Managing Director […]
Moët Hennessy Travel Retail launches Glenmorangie Harrison Ford Limited Edition in GTR
Moët Hennessy Travel Retail has launched the newly unveiled Glenmorangie Harrison Ford Limited Edition in global travel retail. Launched from May 4, 2026 in select travel retail locations globally, the limited-edition Highland single malt Scotch whisky is available in key international hubs. To support the launch, drive visibility and encourage stronger traveler engagement at key […]
Skrewball Peanut Butter Whiskey enters European travel retail with Heinemann
Following strong growth in the Americas, Pernod Ricard Global Travel Retail (PR GTR) is expanding Skrewball Peanut Butter Whiskey into Europe with Heinemann. The launch, which will see 1L bottles on shelf from July, represents a strategic step in the brand’s continued expansion. It brings the world’s first super-premium peanut butter flavored American whiskey to […]
