Brown-Forman unveils GTR exclusive Benriach Triple Distilled 25 Years Old

Brown-Forman has announced the GTR exclusive launch of Benriach Triple Distilled 25 Years Old, limited to only 1,000 9L cases. The Benriach Triple Distilled 25 Years Old joins the exclusive Brown-Forman GTR lineup, alongside core variants like Triple Distilled 10 Years Old, Quarter Cask, and Smoky Quarter Cask. Stéphane Morizet, Marketing Director GTR at Brown-Forman, […]

Brown-Forman launches Herradura Legend into GTR with pop-up at Mexico City Airport

Brown-Forman has announced the successful introduction of Herradura Legend into Global Travel Retail, with the launch with a pop-up flagship at Mexico City airport. The activation was remarkably successful, resulting into a high consumer demand for this unique product, says the company. The specially designed pop-up space in cooperation with Avolta Duty Free invited travelers […]

Brown-Forman names Alex Prendes as Director GTR Americas

Brown-Forman Corporation has promoted Alex Prendes to Director Global Travel Retail (GTR) Americas, effective July 3, 2023. In this new role, Prendes will join the Brown-Forman Global Travel Retail Leadership Team. In February, Brown-Forman announced its new GTR organization with the creation of three geographical regions: the Americas, EMEAI (Europe, Middle East, Africa, India), and […]

Brown-Forman reveals new GTR structure and leadership appointments as Monte Wilson retires

Montgomery (Monte) E. Wilson is leaving Brown-Forman Corporation after a career that spanned nearly 30 years, most recently holding the position of Vice President, Director GTR Americas, APAC, and IMENA.  Commenting on the impact that Wilson has had on the growth of Brown Forman’s travel retail business, David Rodiek, Vice President, Managing Director, Global Travel […]

Brown-Forman announces GTR exclusive Jack Daniel’s American Single Malt

Brown-Forman Global Travel Retail has announced the launch of the travel retail exclusive Jack Daniel’s American Single Malt whiskey. The first of its kind, this charcoal mellowed American Single Malt is aged in handcrafted charred oak barrels and finished in the finest Oloroso Sherry Casks. Jack Daniel’s American Single Malt begins with 100% malted barley […]

Brown-Forman’s iconic brands cushion travel retail sales decline during year of lockdown

Aude Bourdier started her new position as Vice President, Managing Director Global Travel Retail for Brown-Forman in August, right in the middle of the coronavirus pandemic which has hit the duty free industry so hard. Bourdier tells TMI that even with these COVID-19 setbacks, Brown-Forman Global Travel Retail is in a strong position to rebound […]

Brown-Forman sells Early Times, Canadian Mist, Collingwood to Sazerac

Brown-Forman announced today that it has reached an agreement to sell the Early Times, Canadian Mist, and Collingwood brands, and the Canadian Mist production assets, to Sazerac Company. The sale reflects the continued evolution of B-F’s portfolio strategy to focus on premium brands, says the company. Brown-Forman has actively managed the shape and contents of […]

B-F’s Jim Perry to take new corporate role

Jim Perry, Senior Vice President, Managing Director, Latin America Region, has been named the new Senior Vice President and Director, Global Public Affairs at Brown-Forman, effective August 1, 2020.      Perry is succeeding Jim O’Malley who is retiring on Dec. 31. O’Malley joined the company in 2008 as the first director of the company’s newly-formed corporate affairs department.      In this role, he was responsible […]

Brown-Forman reorganization names Farrer to lead Europe; Hinrichs to lead Emerging International

Brown-Forman announced that it is reorganizing the structure of its international business – creating two new groups–Brown-Forman Europe and Brown-Forman Emerging International. Marshall Farrer, currently head of Developed APAC and GTR, was named President of Brown-Forman Europe and Thomas Hinrichs was named President of Brown-Forman Emerging International. Farrer will join the Executive Leadership Team (ELT) […]

Brown-Forman announces $1 million donation for COVID-19 response funds

Brown-Forman Corporation announced a donation of $1 million to COVID-19 response funds. The donation supports multiple locations and agencies as the company assesses community and industry needs and identifies the best ways to support those impacted by COVID-19. Brown-Forman partnered with the Restaurant Workers’ Community Foundation to support their COVID-19 Crisis Relief Fund. As part of this partnership, the […]

Brown-Forman launches Jack Daniel’s Tennessee Apple in GTR after U.S. success

Following a successful launch in the United States domestic and travel retail markets, Brown-Forman Travel Retail is launching Jack Daniel’s Tennessee Apple in global travel retail. Jack Daniel’s Tennessee Apple was launched this past October in bars, liquor stores and travel retail outlets across the United States. After “exceptional” response in the U.S. due to […]