Brown-Forman

Brown-Forman’s iconic brands cushion travel retail sales decline during year of lockdown

Aude Bourdier started her new position as Vice President, Managing Director Global Travel Retail for Brown-Forman in August, right in the middle of the coronavirus pandemic which has hit the duty free industry so hard. Bourdier tells TMI that even with these COVID-19 setbacks, Brown-Forman Global Travel Retail is in a strong position to rebound […]

Brown-Forman sells Early Times, Canadian Mist, Collingwood to Sazerac

Brown-Forman announced today that it has reached an agreement to sell the Early Times, Canadian Mist, and Collingwood brands, and the Canadian Mist production assets, to Sazerac Company. The sale reflects the continued evolution of B-F’s portfolio strategy to focus on premium brands, says the company. Brown-Forman has actively managed the shape and contents of […]

B-F’s Jim Perry to take new corporate role

Jim Perry, Senior Vice President, Managing Director, Latin America Region, has been named the new Senior Vice President and Director, Global Public Affairs at Brown-Forman, effective August 1, 2020.      Perry is succeeding Jim O’Malley who is retiring on Dec. 31. O’Malley joined the company in 2008 as the first director of the company’s newly-formed corporate affairs department.      In this role, he was responsible […]

Brown-Forman reorganization names Farrer to lead Europe; Hinrichs to lead Emerging International

Brown-Forman announced that it is reorganizing the structure of its international business – creating two new groups–Brown-Forman Europe and Brown-Forman Emerging International. Marshall Farrer, currently head of Developed APAC and GTR, was named President of Brown-Forman Europe and Thomas Hinrichs was named President of Brown-Forman Emerging International. Farrer will join the Executive Leadership Team (ELT) […]

Brown-Forman announces $1 million donation for COVID-19 response funds

Brown-Forman Corporation announced a donation of $1 million to COVID-19 response funds. The donation supports multiple locations and agencies as the company assesses community and industry needs and identifies the best ways to support those impacted by COVID-19. Brown-Forman partnered with the Restaurant Workers’ Community Foundation to support their COVID-19 Crisis Relief Fund. As part of this partnership, the […]

Brown-Forman launches Jack Daniel’s Tennessee Apple in GTR after U.S. success

Following a successful launch in the United States domestic and travel retail markets, Brown-Forman Travel Retail is launching Jack Daniel’s Tennessee Apple in global travel retail. Jack Daniel’s Tennessee Apple was launched this past October in bars, liquor stores and travel retail outlets across the United States. After “exceptional” response in the U.S. due to […]

Brown-Forman Global Travel Retail reminds travelers that “We are Jack” in airports around the world

Brown-Forman Global Travel Retail is launching its “We are Jack” campaign at dozens of airports around the world, ranging from London and Los Angeles, to Paris to Bangkok. Focusing on the iconic American whiskey’s authenticity and taste, the “We Are Jack” campaign message is that Jack Daniel’s is “the whiskiest whiskey from Lynchburg, Tennessee.” “Jack […]

Brown-Forman and MONARQ Group enter into Caribbean distribution partnership

Brown-Forman and MONARQ Group have entered into a regional distribution partnership in which MONARQ will represent the Brown-Forman portfolio in 16 Caribbean markets, effective July 1. “We are enthused to welcome MONARQ to the Brown-Forman family and look forward to working closely together to continue to grow our brands in these important Caribbean markets. Given the importance of the territory we took time […]

Brown-Forman to add premium Fords Gin to portfolio with purchase of The 86 Company

Brown-Forman Corporation announced it has agreed to purchase The 86 Company, adding Fords Gin to its growing spirits portfolio. “Fords Gin is a unique brand with terrific momentum in one of the fastest growing categories in spirits,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman. “We look forward to building Fords Gin into another […]

Old Forester looks to the future with historic new $45 million distillery

Michael Pasternak reports. When Brown Forman opened its $45 million, 70,000-square-foot distillery on Whiskey Row in downtown Louisville for its founding brand Old Forester in June, it was a return home to its beginnings for the American Whiskey giant. Located at 117 and 119 Main Street, where the company was originally headquartered for a period […]

One on One with Brown-Forman’s Marshall Farrer: Bullish on future as TR portfolio generates global growth

Just weeks after the 2018 TFWA World Exhibition in Cannes, Travel Markets Insider sat down with Marshall Farrer, Brown-Forman’s Senior Vice President, Managing Director, Global Travel Retail & Developed APAC, at the Louisville headquarters of the American Whiskey giant. With Jack Daniel’s leading the way, a growing portfolio of bourbons featuring Woodford Reserve and Old […]

Woodford Reserve introduces $1,500 Baccarat Edition, cognac-finished bourbon

  Woodford Reserve has announced the launch of Woodford Reserve Baccarat Edition, a limited edition bourbon available for $1,500 a bottle exclusively in Duty Free stores for one year starting May 2019. Woodford Reserve Master Distiller Chris Morris conducted a special tasting of the new cognac-finished bourbon at the launch event at the TFWA World […]