Brown-Forman has announced the launch of Glenglassaugh 49 Years Old, a limited Global Travel Retail (GTR) exclusive bottling, available as of July 2024. This release from the Serpentine Coastal Cask Collection comes from a single Pedro Ximénez Hogshead cask (#3799) distilled on March 20, 1974, and bottled on May 7, 2024. Only 190 bottles emerged […]
Brown-Forman
Brown-Forman unveils Benriach 50 Years Old with five bottles going to GTR
Brown-Forman Global Travel Retail (GTR) has announced the launch of Benriach 50 Years Old, the oldest-ever expression of Benriach, at the TFWA Asia Pacific Exhibition & Conference in Singapore. Just 37 bottles of this expression will be available worldwide, with five bottles reserved exclusively for the GTR channel. “We are thrilled to offer five of […]
Brown-Forman names Michael Masick as President, Emerging International; Thomas Hinrichs to retire
Brown-Forman this week announced that Michael Masick will become President, Emerging International, and join the Executive Leadership Team (ELT) effective July 1. Thomas Hinrichs, who currently serves in this role, will retire from Brown-Forman after a 28-year career, effective June 30. As President, Emerging International, Masick will lead the long-term strategy for the region and drive growth in […]
Sustainability, ethics key priorities for Brown-Forman
Sustainability has always been an important focus for Brown-Forman and its flagship brand Jack Daniel’s. Climate action, water stewardship, circularity, sustainable packaging, sustainable agriculture, and sustainable forestry all play key roles in the process of bringing the Brown-Forman spirits to market. Jack Daniel’s Master Distiller Chris Fletcher tells TMI that the company’s sustainability efforts have […]
Brown-Forman introduces two new Woodford Reserve limited editions to GTR
Brown-Forman Global Travel Retail (GTR) has added two new limited edition whiskeys to its Woodford Reserve GTR collection. Woodford Reserve Master’s Collection Sonoma Triple Finish and Woodford Reserve Batch Proof Series 121.2 mark another milestone in Woodford Reserve’s journey of innovation and tradition, says the company Stéphane Morizet, Marketing Director at GTR Brown-Forman, said, “We […]
Brown-Forman unveils GTR exclusive Benriach Triple Distilled 25 Years Old
Brown-Forman has announced the GTR exclusive launch of Benriach Triple Distilled 25 Years Old, limited to only 1,000 9L cases. The Benriach Triple Distilled 25 Years Old joins the exclusive Brown-Forman GTR lineup, alongside core variants like Triple Distilled 10 Years Old, Quarter Cask, and Smoky Quarter Cask. Stéphane Morizet, Marketing Director GTR at Brown-Forman, […]
Brown-Forman launches Herradura Legend into GTR with pop-up at Mexico City Airport
Brown-Forman has announced the successful introduction of Herradura Legend into Global Travel Retail, with the launch with a pop-up flagship at Mexico City airport. The activation was remarkably successful, resulting into a high consumer demand for this unique product, says the company. The specially designed pop-up space in cooperation with Avolta Duty Free invited travelers […]
U.S. whiskey rides high in the Americas
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
Brown-Forman announces sale of Finlandia Vodka
Brown-Forman Corporation announced on June 19 that it had reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year. The company acquired Finlandia from Altia Corp. (predecessor to […]
Brown-Forman names Alex Prendes as Director GTR Americas
Brown-Forman Corporation has promoted Alex Prendes to Director Global Travel Retail (GTR) Americas, effective July 3, 2023. In this new role, Prendes will join the Brown-Forman Global Travel Retail Leadership Team. In February, Brown-Forman announced its new GTR organization with the creation of three geographical regions: the Americas, EMEAI (Europe, Middle East, Africa, India), and […]
How duty free retailers are tackling the supply-chain crisis
Keeping shelves restocked with wines and spirits has been a constant challenge for operators in the Americas. Joe Bates reports on a complex, post-COVID-19 issue. It is the post-pandemic business headache that won’t go away. The global supply-chain crisis has affected almost every industry, the duty free liquor business included. A complex network of interconnected […]
Brown-Forman reveals new GTR structure and leadership appointments as Monte Wilson retires
Montgomery (Monte) E. Wilson is leaving Brown-Forman Corporation after a career that spanned nearly 30 years, most recently holding the position of Vice President, Director GTR Americas, APAC, and IMENA. Commenting on the impact that Wilson has had on the growth of Brown Forman’s travel retail business, David Rodiek, Vice President, Managing Director, Global Travel […]
Brown-Forman announces GTR exclusive Jack Daniel’s American Single Malt
Brown-Forman Global Travel Retail has announced the launch of the travel retail exclusive Jack Daniel’s American Single Malt whiskey. The first of its kind, this charcoal mellowed American Single Malt is aged in handcrafted charred oak barrels and finished in the finest Oloroso Sherry Casks. Jack Daniel’s American Single Malt begins with 100% malted barley […]
Woodford Reserve creates sensory experience with a Parisian twist at CDC Airport
Woodford Reserve is creating a spectacular sensory experience at Charles De Gaulle Airport in Paris, France to introduce the flavors of its American Whiskey to traveling consumers. To give it a unique Parisian twist, the brand is working with two local French partners to further elevate the experience. The pop-up lounge, located in Terminal 2E […]
Brown-Forman’s iconic brands cushion travel retail sales decline during year of lockdown
Aude Bourdier started her new position as Vice President, Managing Director Global Travel Retail for Brown-Forman in August, right in the middle of the coronavirus pandemic which has hit the duty free industry so hard. Bourdier tells TMI that even with these COVID-19 setbacks, Brown-Forman Global Travel Retail is in a strong position to rebound […]
