Byredo has launched its first West Coast travel retail store, in partnership with DFS at Los Angeles International Airport (LAX). This collaboration marks a significant step in Byredo’s journey to bring its unique vision of modern luxury and craftsmanship to discerning travelers on the West Coast, comments the company. The Byredo pop-up at LAX – […]
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The Macallan’s Time:Space celebration of the brand’s 200th anniversary now in JFK & SFO
The Macallan’s celebration of its 200th anniversary has now launched in the United States, with release of the TIME:SPACE Collection at New York JFK International Airport and San Francisco International Airport with DFS. TIME:SPACE includes the oldest whisky released by The Macallan at 84 Years Old presented in a dual chamber vessel. TIME:SPACE Mastery is a unique single malt that embraces […]
Lancôme unveils luxurious Rose Agora look at DFS, LAX with an immersive beauty experience
Lancôme has partnered with DFS to open a stunning new beauty designation at LAX’s Tom Bradley International Terminal (TBIT), offering a luxurious haven for travelers seeking elevated beauty experiences. The new store design, which opened on June 1, 2024, was inspired by Lancôme’s innovative “Rose Agora” concept, and invites travelers on a seamless customer journey […]
Ultra-premium Tequila Komos debuts in GTR with DFS in key U.S. hubs
WEBB Banks, a division of Southern Glazer’s Wine & Spirits, launched ultra- premium tequila brand Komos into global travel retail this summer with eye-popping activations with DFS at SFO, LAX, and JFK airports. The launch featured four SKUS: Añejo Cristalino, Extra Añejo, Komos XO, and Reposado Cristalino, which is available exclusively in GTR. Angel Garay, […]
Pernod Ricard’s premium tequila Código 1530 makes travel retail debut at JFK with DFS
Pernod Ricard Global Travel Retail (PR GTR) launched Código 1530 Tequila in travel retail with a vibrant pop-up event at Terminal 4 in New York’s John F. Kennedy International Airport (JFK). The immersive activation, hosted by DFS Group, started July 15 and ran until August 11. The exclusive debut signals a strategic move by PR […]
Compass Box launches travel retail exclusive The Travelling Circus with DFS at JFK and LAX
Compass Box Scotch Whisky’s first travel retail exclusive limited edition expression – The Travelling Circus Blended Scotch Whisky – is now available in US duty free at JFK and LAX airports with DFS through its global duty free partner Duty Free Global. The new limited edition is designed to please the palates of discerning travelers […]
Alfred Giraud French Malt Whiskey expands presence with DFS
Following its debut with DFS Group at the 2023 Masters of Wines & Spirits in Macau, Alfred Giraud French Malt Whisky has expanded its collaboration with the luxury travel retailer to New York JFK, Los Angeles (LAX) and San Francisco (SFO) airports, with planned expansion to Hanoi and Ho Chi Minh airports. Alfred Giraud’s limited-edition […]
The Macallan launches interactive Colour Collection Pop-up with DFS and Los Angeles World Airports
The Macallan has teamed up with DFS Group and Los Angeles World Airports to launch an ambitious pop-up space that brings to life The Macallan’s travel exclusive Colour Collection at Los Angeles International Airport’s Tom Bradley International Terminal. The eye-catching activation will be running until November, and offers an immersive and sensorial experience based on […]
William Grant & Sons launches Hudson Whiskey – the “Official Bourbon of the Mets” – with DFS at JFK Terminal 4
William Grant & Sons has debuted the first ever activation for Hudson Whiskey at JFK Terminal 4 with DFS. The New York whiskey is being featured at the New York airport where it is highlighting its partnership as the “Official Bourbon of the (New York) Mets.” Last August, Hudson whiskey announced it was teaming up […]
Gold Bar launches its first GTR exclusive whiskey with DFS
The Gold Bar Spirit Company Inc. has released its first Travel Retail Exclusive whiskey in partnership with DFS Group. The release is supported by high-profile visibility at San Francisco International Airport in both G and A gate sides with a blend of digital and physical installations and window takeovers designed to delight consumers on their […]
Mast Jägermeister debuts Teremana in GTR with DFS at JFK T4
After announcing it was distributing Teremana tequila in the channel in March, Mast Jägermeister has introduced the premium, small-batch tequila into global travel retail this month. Founded by Dwayne ‘The Rock’ Johnson, Teremana is launching in numerous major international airports around the world, initiating the internationalization of Teremana. All three expressions are available: Blanco (€49.99/US$45.99), […]
The Macallan Colour Collection makes a splash in Global Travel Retail
The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]
Lyre’s Non-Alcoholic Spirits features exclusively in three DFS U.S. airport stores
Lyre’s Spirit Co. has announced the launch of a select range of non-alcoholic beverages in three key premium DFS stores in U.S. airports. DFS is the first duty free retailer in America to launch the Lyre’s range, in time for the holiday travel period and Dry January. Lyre’s will be available in JFK Terminal 4, […]
L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept
This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]
Recuerdo Mezcal launches colorful activation at JFK T4 with DFS
With brilliant bright colors, and striking “Day of the Dead-type” visuals, a recent month-long activation for Recuerdo Mezcal at New York’s JF Kennedy International Airport enticed many a traveler to stop in and try the award-winning mezcal at the DFS duty free store in Terminal 4. Running from mid-October to mid-November, the colorful counter offered […]
