With brilliant bright colors, and striking “Day of the Dead-type” visuals, a recent month-long activation for Recuerdo Mezcal at New York’s JF Kennedy International Airport enticed many a traveler to stop in and try the award-winning mezcal at the DFS duty free store in Terminal 4. Running from mid-October to mid-November, the colorful counter offered […]
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YSL takes over TR Americas with avant-première of MYSELF
YSL Travel Retail Americas launched MYSLF, the latest masculine fragrance, throughout the region in September, in the brand’s most extensive online and offline takeover to date. The fragrance made its avant-première debut in Latin America, where it is expected to arrive in Local Market only in Q1 2024. YSL Beauty says that it set out […]
Beam Suntory launches Maker’s Mark Cellar Aged Bourbon with DFS at JFK and LAX
Beam Suntory has launched Maker’s Mark Cellar Aged Bourbon at DFS stores at New York John F. Kennedy (JFK) and Los Angeles International (LAX) Airports. The annual limited release will then make its debut at Sydney International Airport in December. Maker’s Mark Cellar Aged Bourbon — a marriage of 11- and 12-year-old bourbon — is the […]
U.S. whiskey rides high in the Americas
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
Jägermeister activates consumer experience The Secret is You for first time in North America Travel Retail at JFK T4 with DFS
Family-owned Mast-Jägermeister SE has activated Jägermeister’s multi-media travel retail campaign The Secret is You for the first time in U.S. Travel Retail. The 90sqm pop-up for the suc-cessful herbal liqueur runs for four weeks from September 18 at New York JFK International Airport in T4’s main concourse, in close partnership with DFS Group and airport advertising concessionaire Clear […]
DFS Group reopens iconic store in Waikiki, celebrating 60 years in Hawaii
DFS Group reopened its iconic store in the heart of Waikiki, Hawaii on September 14. Celebrating more than 60 years in the islands, DFS says its Waikiki store is set to redefine the world of luxury shopping for both locals and visitors, offering them a curated selection of more than 100 renowned brands in beauty, […]
Pernod Ricard launches Rabbit Hole Kentucky Whiskey at JFK with DFS
Pernod Ricard Global Travel Retail (PRGTR) has unveiled a collaboration with DFS at JFK International Airport Terminal 4 to launch Rabbit Hole’s Kentucky Straight Bourbon Whiskey range for traveling shoppers in Global Travel Retail (GTR) for the first time. The GTR launch comprises four Rabbit Hole’s bottlings, each of which is crafted with unique, malted […]
Lancôme takes over Americas airports with All-Star campaign for La Vie Est Belle
Lancôme paid tribute to its #1 fragrance, La Vie Est Belle , uniting for the first time its all-women ambassador team in the Americas through premium retail experiences and media takeover, from Los Angeles, San Francisco and New York to Brazil and Argentina under the ALL-STARS campaign. Julia Roberts invites the whole Lancôme community of […]
DFS celebrates 50 years at SFO with grand reopening of renovated stores
DFS Group is celebrating 50 years of operation at San Francisco International Airport with a gala event at which it will unveil two newly renovated flagship stores and four renovated luxury boutiques. The event will take place on June 1 at the Airport’s Terminal G concourse, attended by official representatives, VIP customers and local celebrities. […]
Valentino Beauty opens first make-up stores in TR Americas with DFS Group
L’Oréal Travel Retail Americas announces the opening of its first Valentino Beauty make-up stores exclusively in partnership with DFS Group at John F. Kennedy International Airport (JFK) Terminal 4, and San Francisco International Airport (SFO) Concourse G. These two new flagships boost the strong travel retail brand roll-out in the Americas that started last year. […]
DFS opens landmark store – Samaritaine – in the heart of Paris
From offering the largest beauty space in Europe, the latest concepts in mix-and-match fashion, to an Ali Baba’s cave of eclectic gifts, all housed in a restored Art Nouveau masterpiece reimaged with such modern touches as a façade made of waves of glass, DFS’ second European store – located in the heart of Paris –is […]
YSL Libre pays tribute to concept of freedom showcased by HPPs in global TR
Libre, the new women’s fragrance by Yves Saint Laurent, is setting Travel Retail ablaze across the globe, reports L’Oreal Travel Retail. A grand floral Eau de Parfum, Libre follows the trail-blazing heritage of YSL perfumes beginning with Rive Gauche in 1971, Opium in 1977 and Paris in 1983. A gender-bending take on the classic men’s […]
Diageo Global Travel announces two new Game of Thrones limited edition whiskies
Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones. The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which […]
Gold Bar Whiskey named “The Official Whiskey of the San Francisco 49ers”
In a major new initiative, Gold Bar Whiskey has been named the official whiskey of the NFL’s San Francisco 49ers. The multi-year agreement began with the 2019 season and the opening of the new Gold Bar Whiskey Bar on the main concourse of Levi’s Stadium. San Francisco-based Gold Bar Whiskey has also created the official […]
Lancôme x Chiara Ferragni makeup collection animates DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii
Social media and Instagram star Chiara Ferragni has launched her first makeup collection for Lancôme. The Lancôme & Chiara Ferragni makeup collection was showcased in Travel Retail Americas exclusively in two DFS stores: DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii, during August. Named a Lancôme Global Muse in March 2018, Ferragni […]
