Bacardi Global Travel Retail has announced the release of Dewar’sDouble Agent 16 Year Old, a new limited time series with a double cask finish. Launching initially in May 2022 with Lotte Duty Free at Changi Airport, the release will have a global rollout from July 2022. Dewar’s is on a mission to disrupt the blended malts […]
Bacardi
Bacardi GTR names new Global Head of Marketing
Bacardi Global Travel Retail has named Ignacio Vázquez as Global Head of Marketing, Global Travel Retail, effective July 1, 2020. Vázquez will report directly to Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, and will be based in London. Since joining Bacardi in 2015, Vázquez has most recently served as Vice President of Marketing for Latin America & Caribbean. He has also […]
Bacardi changes production to make hand sanitizer
The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7 million units of 10-ounce hand sanitizer. At 70% alcohol, these products are in line with […]
Bacardi and DFA create multi-sensory campaign at MIA, offer domestic travelers ability to purchase in a travel retail first
Bacardi Global Travel Retail and Duty Free Americas have partnered on a groundbreaking campaign at Miami International Airport featuring Bacardi rum cocktails, personalized gifting and photo opportunities. In a travel retail first, international and domestic travelers can purchase Bacardi Superior, Bacardi Cuatro, Bacardi Ocho and Bacardi Diez from the space in Terminal D through January 3, 2020. Domestic purchases are made via ReserveBar.com, and […]
Grey Goose Vodka and DFS bring a taste of the U.S. Open to JFK Terminal 4
As the long-standing official vodka of the U.S. Open since 2006, Grey Goose partnered with DFS to hold a new marketing campaign at JFK T4 that ran concurrently with the Grand Slam Tennis event. This is the first Grey Goose program integrating travel retail with U.S. domestic market activity, seamlessly connecting with local and visiting […]
Bacardi creates “Hacienda Patrón” with signature Tasting Bar at Cancun airport
“Largest brand activation undertaken since Patrón Tequila joined the Bacardi portfolio in 2018” Bacardi Global Travel Retail has launched a Patrón Tequila tasting bar at Cancun International Airport designed to create a “home away from home” experience reminiscent of Hacienda Patrón in Jalisco, Mexico. The signature bar is the center-piece of a 5-year collaboration between […]
Bacardi’s new GTR exclusive 16YO boosts premiumization strategy
Bacardi Global Travel Retail has announced the launch of the GTR exclusive Bacardi Gran Reserva Especial (16YO). Bacardi Gran Reserva Especial (16YO) is described as a rare, limited edition, premium sipping rum, crafted from hand-selected exceptional barrels of aged rum, and is designed to help Bacardi lead the category growth opportunity in premium rum in GTR. Bacardi Gran Reserva Especial […]
Bacardi Global Travel Retail brings innovation to Summit of the Americas
Bacardi Global Travel Retail is showcasing a number of new launches at the Summit of the Americas. Bacardi is bringing extensive innovation to travel retail throughout the region and is taking a leading role in revitalizing several liquor categories, says the company. Patrón Bacardi will open a new Patrón bar experience at the end […]
Bacardi names five finalists for 2019 Legacy Cruise Competition
Five top bartenders from the world’s cruise lines and ferry companies have been selected as finalists for the 2019 Bacardi Legacy Cruise Competition, which will take place in Puerto Rico in February 2019. Contestants were required to create their own original cocktail using Bacardi Superior, Bacardi Gold, or Bacardi Ocho. The five finalists are: Sanja Cvijetic […]
Grey Goose Vodka and DFS drive sampling and activation at JFK T4
Bacardi Global Travel and DFS held a high profile pop-up activation for Grey Goose Vodka at JFK Terminal 4 from August-September. Located at the DFS store entrance with great visibility from the concourse, the Grey Goose pop-up featured iconic images of the Mediterranean Sea, a Grey Goose French style bicycle and Provençal inspired market carts […]
Bacardi Wows MIA travelers with fun-filled Dewar’s Whisky Emporium
Bacardi Global Travel Retail is wowing passengers at Miami International Airport with a creative eye-catching month-long John Dewar & Sons Fine Scotch Whisky Emporium. The activation is designed to engage consumers traveling through the United States’ gateway to Latin America and the Caribbean, whether or not they can buy in the duty free store. The […]
Royal Caribbean bartender wins 2018 Bacardi Legacy Cruise Competition
Shekhar Grover from Royal Caribbean International was awarded the 2018 Bacardi Legacy Cruise Bartender of the Year at the Bacardi Legacy cruise final held last week in Miami. Grover won with “The Royal Legacy”, his own signature cocktail created especially for the competition. Grover scooped the ultimate prize from thousands of entries in the cruise sector and qualified for […]
Bacardi to acquire Patrón Tequila for $5.1 billion
Family-owned Bacardi Limited announced today it will acquire 100% of Patrón Spirits International AG and its ultra-premium Patrón brand. The transaction, which is subject to customary closing conditions, follows the successful relationship the companies have had for nearly a decade since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. The transaction […]
Maurice Doyle returns to Bacardi
A familiar face has rejoined Bacardi. Industry veteran Maurice Doyle has returned to Bacardi as President – Incubation Brands and Global Commercial Development, responsible for driving brand equityand accelerating performance in some of the smaller, high potential premium brands in the Bacardi portfolio. These include Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection, and Leblon. […]
Bacardi GTR adds Dewar’s 25, Santa Teresa Rum to portfolio
Bacardi’s brands have shown some strong growth this year, and the company is launching a new addition to its rum portfolio into GTR in Cannes, the super-premium Ron Santa Teresa1796. The addition follows a distribution agreement signed in January 2017. Santa Teresa is the oldest single estate rum producer in Venezuela and the Santa Teresa […]
