Following a successful pilot, Carnival Cruise Line and Bacardi Limited have expanded its partnership with ecoSPIRITS to bring closed loop spirits packaging on board more ships. The pilot collaboration – which was first announced in August 2023 – delivered Bacardi Superior rum to three Carnival ships in ecoSPIRITS’ ecoTOTE format, in an effort to reduce […]
Bacardi
Bacardi launches new Bacardi Caribbean Spiced Rum
Bacardi Global Travel Retail (GTR) has launched the brand’s first aged, premium spiced rum, Bacardi Caribbean Spiced. This latest addition to the Bacardi rum portfolio is made with pineapple, sweet coconut blossom, vanilla and cinnamon, and the company says it is ideal for making tropical cocktails such as the Piña Colada, or sipped neat on the […]
Bacardi’s Stephanie Macleod wins Master Blender of the Year for sixth consecutive time
Stephanie Macleod, Director of Blending, Scotch Whisky for Bacardi, has been named Master Blender of the Year by the International Whisky Competition (IWC) 2024 for the sixth consecutive time. Her success and the quality of the Bacardi range of premium Scotch whiskies was further underlined by Aultmore Oloroso Sherry Cask 25 Year Old, Travel Retail Exclusive […]
How digital tech is transforming liquor promotions
The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Bacardi buys Ilegal Mezcal
Bacardi Limited has announced that it has completed the transaction of Ilegal Mezcal which makes it the sole owner of the super premium artisanal mezcal. The transaction follows a successful relationship in which Bacardi partnered with Ilegal since 2015. The super-premium plus mezcal category is growing at a fast pace and is expected to grow […]
Dewar’s launches disruptive Double Agent 16 year old
Bacardi Global Travel Retail has announced the release of Dewar’sDouble Agent 16 Year Old, a new limited time series with a double cask finish. Launching initially in May 2022 with Lotte Duty Free at Changi Airport, the release will have a global rollout from July 2022. Dewar’s is on a mission to disrupt the blended malts […]
Bacardi GTR names new Global Head of Marketing
Bacardi Global Travel Retail has named Ignacio Vázquez as Global Head of Marketing, Global Travel Retail, effective July 1, 2020. Vázquez will report directly to Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, and will be based in London. Since joining Bacardi in 2015, Vázquez has most recently served as Vice President of Marketing for Latin America & Caribbean. He has also […]
Bacardi changes production to make hand sanitizer
The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7 million units of 10-ounce hand sanitizer. At 70% alcohol, these products are in line with […]
Bacardi and DFA create multi-sensory campaign at MIA, offer domestic travelers ability to purchase in a travel retail first
Bacardi Global Travel Retail and Duty Free Americas have partnered on a groundbreaking campaign at Miami International Airport featuring Bacardi rum cocktails, personalized gifting and photo opportunities. In a travel retail first, international and domestic travelers can purchase Bacardi Superior, Bacardi Cuatro, Bacardi Ocho and Bacardi Diez from the space in Terminal D through January 3, 2020. Domestic purchases are made via ReserveBar.com, and […]
Grey Goose Vodka and DFS bring a taste of the U.S. Open to JFK Terminal 4
As the long-standing official vodka of the U.S. Open since 2006, Grey Goose partnered with DFS to hold a new marketing campaign at JFK T4 that ran concurrently with the Grand Slam Tennis event. This is the first Grey Goose program integrating travel retail with U.S. domestic market activity, seamlessly connecting with local and visiting […]
Bacardi creates “Hacienda Patrón” with signature Tasting Bar at Cancun airport
“Largest brand activation undertaken since Patrón Tequila joined the Bacardi portfolio in 2018” Bacardi Global Travel Retail has launched a Patrón Tequila tasting bar at Cancun International Airport designed to create a “home away from home” experience reminiscent of Hacienda Patrón in Jalisco, Mexico. The signature bar is the center-piece of a 5-year collaboration between […]
Bacardi’s new GTR exclusive 16YO boosts premiumization strategy
Bacardi Global Travel Retail has announced the launch of the GTR exclusive Bacardi Gran Reserva Especial (16YO). Bacardi Gran Reserva Especial (16YO) is described as a rare, limited edition, premium sipping rum, crafted from hand-selected exceptional barrels of aged rum, and is designed to help Bacardi lead the category growth opportunity in premium rum in GTR. Bacardi Gran Reserva Especial […]
Bacardi Global Travel Retail brings innovation to Summit of the Americas
Bacardi Global Travel Retail is showcasing a number of new launches at the Summit of the Americas. Bacardi is bringing extensive innovation to travel retail throughout the region and is taking a leading role in revitalizing several liquor categories, says the company. Patrón Bacardi will open a new Patrón bar experience at the end […]
Bacardi names five finalists for 2019 Legacy Cruise Competition
Five top bartenders from the world’s cruise lines and ferry companies have been selected as finalists for the 2019 Bacardi Legacy Cruise Competition, which will take place in Puerto Rico in February 2019. Contestants were required to create their own original cocktail using Bacardi Superior, Bacardi Gold, or Bacardi Ocho. The five finalists are: Sanja Cvijetic […]
Grey Goose Vodka and DFS drive sampling and activation at JFK T4
Bacardi Global Travel and DFS held a high profile pop-up activation for Grey Goose Vodka at JFK Terminal 4 from August-September. Located at the DFS store entrance with great visibility from the concourse, the Grey Goose pop-up featured iconic images of the Mediterranean Sea, a Grey Goose French style bicycle and Provençal inspired market carts […]
