L’Oréal Travel Retail has partnered with DFS Group in a show-stopping, tech-forward activation for Lancôme Génifique at Los Angeles International Airport (LAX). The innovative takeover of LAX leverages prominent screen placements throughout the airport, allowing the brand to reach 100% traffic penetration, ensuring maximum exposure for Lancôme’s Génifique Ultimate skincare animation. L’Oréal Travel Retail […]
LAX
Cartier’s first travel retail boutique on West Coast U.S. “reshapes” the luxury airport experience
Cartier, in partnership with DFS Group Limited (DFS), has opened its inaugural airport boutique on the West Coast of the United States at Los Angeles International Airport (LAX). The boutique reshapes the luxury airport retail experience through an enhanced concept, featuring unique interior design elements reflective of the multi-faceted city of L.A., says the company. […]
Byredo unveils Pop-Up at LAX Airport in partnership with DFS
Byredo has launched its first West Coast travel retail store, in partnership with DFS at Los Angeles International Airport (LAX). This collaboration marks a significant step in Byredo’s journey to bring its unique vision of modern luxury and craftsmanship to discerning travelers on the West Coast, comments the company. The Byredo pop-up at LAX – […]
Lancôme unveils luxurious Rose Agora look at DFS, LAX with an immersive beauty experience
Lancôme has partnered with DFS to open a stunning new beauty designation at LAX’s Tom Bradley International Terminal (TBIT), offering a luxurious haven for travelers seeking elevated beauty experiences. The new store design, which opened on June 1, 2024, was inspired by Lancôme’s innovative “Rose Agora” concept, and invites travelers on a seamless customer journey […]
Compass Box launches travel retail exclusive The Travelling Circus with DFS at JFK and LAX
Compass Box Scotch Whisky’s first travel retail exclusive limited edition expression – The Travelling Circus Blended Scotch Whisky – is now available in US duty free at JFK and LAX airports with DFS through its global duty free partner Duty Free Global. The new limited edition is designed to please the palates of discerning travelers […]
Alfred Giraud French Malt Whiskey expands presence with DFS
Following its debut with DFS Group at the 2023 Masters of Wines & Spirits in Macau, Alfred Giraud French Malt Whisky has expanded its collaboration with the luxury travel retailer to New York JFK, Los Angeles (LAX) and San Francisco (SFO) airports, with planned expansion to Hanoi and Ho Chi Minh airports. Alfred Giraud’s limited-edition […]
The Macallan launches interactive Colour Collection Pop-up with DFS and Los Angeles World Airports
The Macallan has teamed up with DFS Group and Los Angeles World Airports to launch an ambitious pop-up space that brings to life The Macallan’s travel exclusive Colour Collection at Los Angeles International Airport’s Tom Bradley International Terminal. The eye-catching activation will be running until November, and offers an immersive and sensorial experience based on […]
L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept
This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]
L’Oréal TRAM partners with Uber for innovative Armani Code activation
L’Oréal Travel Retail Americas partnered with Uber in March 2023 to launch the Armani Code O+O activation in JFK & LAX Airports. This was a first collaboration of its kind in travel retail worldwide, and a first for L’Oréal Group in the U.S., and added a unique, innovative, and premium touch-point to the American traveler […]
Skyview Concessions opens Vera Bradley store in LAX Terminal 1
Apryl Stewart’s women-owned business celebrates debut of her first owned and operated airport store The recent opening of the Vera Bradley Boutique at Los Angeles International Airport in Terminal 1 represents more than just a new shopping destination for LAX travelers. Together with Los Angeles World Airports (LAWA), URW welcomed the new retail store owned […]
LAX enhances food service with robot deliveries
Los Angeles International Airport has launched NomNom, a two-wheeled, semi-autonomous robotic ambassador for its popular online food and beverage ordering service, www.LAXOrderNow.com The airport pilot program is a partnership with Unibail-Rodamco-Westfield (URW). NomNom will be able to carry up to 40 pounds of food at a time as it follows behind delivery staff from AtYourGate, which […]
LAX celebrates dedication of $1.7B state-of-the-art West Gates at TBIT
Los Angeles Mayor Eric Garcetti officially dedicated the West Gates at Tom Bradley International Terminal on May 24, celebrating the opening of Los Angeles International Airport’s (LAX) $1.73 billion investment which modernizes the guest experience with cutting-edge technology, stunning architecture, a checked-bag storage system, biometric boarding gates and top amenities. The five-level, 15-gate, 750,000-sq-foot facility […]
LAX launches digital marketplace
Los Angeles International Airport (LAX) in partnership with Unibail‐Rodamco‐Westfield (URW) Airports has unveiled a number of new digital services and the enhancement of the flyLAX. com website. These upgraded experience includes the ability to pre‐order food and shop online by viewing products and menus for numerous restaurants and retail stores at LAX. “LAX is proud to once again be at […]
LAX sets another record for passengers in 2018
Los Angeles International Airport (LAX) set a new all-time record for passenger traffic in 2018 with 87.5 million travelers, up 3.52% over 2017’s previous record. International passenger traffic slightly outpaced overall traffic growth at LAX, with a record-setting 26 million international travelers last year. More than 61 million domestic passengers traveled through LAX. In 2018, nonstop […]
LAX, Southwest celebrate new Terminal 1 guest experience
Los Angeles World Airports (LAWA) and Southwest Airlines unveiled the new Los Angeles International Airport Terminal 1 on Nov. 30. The half-billion-dollar, curb-to gate redevelopment show-cases a new check-in area featuring self-service ticket kiosks, a nine-lane security checkpoint, new area for baggage claim, and dining and retail destinations with state-of-the-art design. Completion of the […]
